# Hive Brand Identity

A complete profile of **Hive**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value    |
|-------------|----------|
| Primary     | #FFE53A  |
| Accent      | #04D848  |
| Body Font   | FT Regola |
| Heading Font | FK Screamer |

## Color Palette

- primary: #FFE53A
- secondary: #242E36
- accent: #04D848
- background: #FFFFFF
- textPrimary: #131417
- link: #04D848

## Typography

- primary: FT Regola — https://fonts.google.com/specimen/FT+Regola
- heading: FK Screamer — https://fonts.google.com/specimen/FK+Screamer

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22125%22%20height%3D%2240%22%20viewBox%3D%220%200%20125%2040%22%20fill%3D%22none%22%20class%3D%22svg-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M106.743%2040C94.6959%2040%2086.8489%2032%2086.8489%2020C86.8489%209.31507%2094.2538%200%20106.411%200C118.79%200%20125%208.38359%20125%2018.0822V20.274L97.6168%2027.9983C99.8231%2030.8069%20103.372%2032.2192%20107.461%2032.2192C112.877%2032.2192%20116.469%2029.589%20119.011%2026.0822L124.703%2031.8356C121.055%2036.2739%20115.363%2040%20106.743%2040ZM95.3291%2020.9695L115.999%2015.1138C115.382%2011.0637%20111.972%207.67123%20106.411%207.67123C101.106%207.67123%2097.1826%2010.6849%2095.8011%2015.8904H95.82C95.5189%2016.9629%2095.2843%2018.8751%2095.3291%2020.9695Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M26.6357%2039.1781V24.0687V22.8007L8.39965%2027.9669V39.1781H0V0.821918H8.39965V20.2957L26.691%2015.1138V0.821918H35.0906V39.1781H26.6357Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M47.6866%2039.1781H39.287V0.821918H47.6866V39.1781Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.7124%200.821918L70.4839%2031.5068H67.9419L58.7133%200.821918H50.0374L61.5869%2039.1781H76.8941L88.3884%200.821918H79.7124Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/60a44f9f6f0feb58e51ad877/65a5b24de742f76e34cf8e3f_Favicon%20(2).png
- Social card (og:image): https://cdn.prod.website-files.com/60a44f9f6f0feb58e51ad877/65af01aaa7f509ace5feafcc_Hive-OG.png

## UI Components

- input: background=#FFFFFF, textColor=#131417, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FFE53A, textColor=#131417, borderRadius=0px, shadow=none
- buttonSecondary: background=#131417, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: event marketers and organizers

## Hive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lessons from an expert: Growing your fan base | Hive**
  - Image: https://resources.hive.co/hs-fs/hubfs/IMG_8843-1.jpg?width=4032&height=3024&name=IMG_8843-1.jpg
  - Source: https://resources.hive.co/articles/growing-your-fan-base
- **A fresh look, unchanged excellence: Hive's rebrand journey | Hive.co Email Marketing Articles**
  - Image: https://cdn.prod.website-files.com/60a44fa06f0feb314d1ad896/65ae93e871f285551684fceb_Rebrand%20announcement%20blog.png
  - Source: https://www.hive.co/blog/hives-rebrand-announcement
- **Hive Ads Beta: The First Ads Product Built for Live Events**
  - Image: https://45134193.fs1.hubspotusercontent-na1.net/hubfs/45134193/hanny-naibaho-aWXVxy8BSzc-unsplash.jpg
  - Source: https://resources.hive.co/articles/hive-ads-beta
- **The key to maximizing opens and clicks: Segmenting by engagement level | Hive.co Email Marketing Articles**
  - Image: https://cdn.prod.website-files.com/60a44fa06f0feb314d1ad896/6137d2877372b61598837672_why-you-should-segment-by-engagement-level.png
  - Source: https://3.hive.co/blog/key-to-maximizing-opens-and-clicks-segmenting-by-engagement-level
- **Webinars & videos | Hive**
  - Image: https://resources.hive.co/hubfs/Video%20thumbnails%20template%2028.jpg
  - Source: https://resources.hive.co/videos
- **Lessons from an expert: Growing your fan base | Hive**
  - Image: https://resources.hive.co/hubfs/Growing%20your%20fanbase.png
  - Source: https://resources.hive.co/articles/growing-your-fan-base

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "FT Regola",
 "role": "body"
 },
 {
 "family": "FK Screamer",
 "role": "heading"
 },
 {
 "family": "Tobias",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#FFE53A",
 "secondary": "#242E36",
 "accent": "#04D848",
 "background": "#FFFFFF",
 "textPrimary": "#131417",
 "link": "#04D848"
 },
 "typography": {
 "fontFamilies": {
 "primary": "FT Regola",
 "heading": "FK Screamer"
 },
 "fontStacks": {
 "heading": [
 "FK Screamer",
 "sans-serif"
 ],
 "body": [
 "FT Regola",
 "sans-serif"
 ],
 "paragraph": [
 "FT Regola",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "120px",
 "h2": "40px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "18px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#131417",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFE53A",
 "textColor": "#131417",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#131417",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22125%22%20height%3D%2240%22%20viewBox%3D%220%200%20125%2040%22%20fill%3D%22none%22%20class%3D%22svg-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M106.743%2040C94.6959%2040%2086.8489%2032%2086.8489%2020C86.8489%209.31507%2094.2538%200%20106.411%200C118.79%200%20125%208.38359%20125%2018.0822V20.274L97.6168%2027.9983C99.8231%2030.8069%20103.372%2032.2192%20107.461%2032.2192C112.877%2032.2192%20116.469%2029.589%20119.011%2026.0822L124.703%2031.8356C121.055%2036.2739%20115.363%2040%20106.743%2040ZM95.3291%2020.9695L115.999%2015.1138C115.382%2011.0637%20111.972%207.67123%20106.411%207.67123C101.106%207.67123%2097.1826%2010.6849%2095.8011%2015.8904H95.82C95.5189%2016.9629%2095.2843%2018.8751%2095.3291%2020.9695Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M26.6357%2039.1781V24.0687V22.8007L8.39965%2027.9669V39.1781H0V0.821918H8.39965V20.2957L26.691%2015.1138V0.821918H35.0906V39.1781H26.6357Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M47.6866%2039.1781H39.287V0.821918H47.6866V39.1781Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.7124%200.821918L70.4839%2031.5068H67.9419L58.7133%200.821918H50.0374L61.5869%2039.1781H76.8941L88.3884%200.821918H79.7124Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://cdn.prod.website-files.com/60a44f9f6f0feb58e51ad877/65a5b24de742f76e34cf8e3f_Favicon%20(2).png",
 "ogImage": "https://cdn.prod.website-files.com/60a44f9f6f0feb58e51ad877/65af01aaa7f509ace5feafcc_Hive-OG.png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand 'Hive'. It is medium-sized and fits the typical logo placement.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 3,
 "text": "Book a callSee pricing",
 "reasoning": "Button #3 uses the vibrant brand color #FFE53A, making it stand out as the primary call-to-action. The text 'Book a callSee pricing' suggests a strong action-oriented purpose."
 },
 "secondary": {
 "index": 1,
 "text": "Sign up",
 "reasoning": "Button #1, 'Sign up', has a different background color (#131417) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "event marketers and organizers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand 'Hive'. It is medium-sized and fits the typical logo placement.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```