Hive Health Brand Identity

A complete profile of Hive Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3066FF
• secondary: #99CBFF
• accent: #3065FF
• background: #FFFFFF
• textPrimary: #01258F
• link: #01258F

Typography

• primary: Lexend — https://fonts.google.com/specimen/Lexend
• heading: Tiemposheadline — https://fonts.google.com/specimen/Tiemposheadline

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3065FF, textColor=#FFFFFF, borderColor=#3066FF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 1px 1px 0px
• buttonSecondary: background=#FFFFFF, textColor=#3066FF, borderColor=#3066FF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 1px 1px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: Philippine SMEs looking for HMO plans

Hive Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tuberculosis Awareness: All You Need to Know About TB | Hive Health

  Source: https://www.ourhivehealth.com/blog/tuberculosis-all-you-need-to-know-about-tb

• Let's Talk About PCOS: Sparking Awareness and Support | Hive Health

  Source: https://www.ourhivehealth.com/blog/lets-talk-about-pcos-sparking-awareness-and-support

• World Hepatitis Day: The Key to Prevention and Treatment | Hive Health

  Source: https://www.ourhivehealth.com/blog/hepatitis-all-you-need-to-know

• 5 Practical Tips to Manage Your Mental Health | Hive Health
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  Source: https://www.ourhivehealth.com/blog/mental-health-management-tips

Working with these fonts

Not found on Google Fonts? Here are some steps for font extraction (ensure you have permission to use the fonts):

1. Open the company's homepage in a browser with DevTools open.
2. Use the Network tab to filter for "Font".
3. Hard-reload the page and click around to capture different weights.
4. For each font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend",
      "role": "body"
    },
    {
      "family": "Tiemposheadline",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3066FF",
    "secondary": "#99CBFF",
    "accent": "#3065FF",
    "background": "#FFFFFF",
    "textPrimary": "#01258F",
    "link": "#01258F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lexend",
      "heading": "Tiemposheadline"
    },
    "fontStacks": {
      "heading": [
        "Tiemposheadline",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Lexend",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "38.4px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3065FF",
      "textColor": "#FFFFFF",
      "borderColor": "#3066FF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3066FF",
      "borderColor": "#3066FF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6554a4e47944cbefa3ffd031/6554a67a8f3b617c486775c2_hive-health-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/629f687278497eaee9317422/62cac33e33c6507fa3bffd70_sq_logo_32.svg",
    "ogImage": "https://cdn.prod.website-files.com/629f687278497eaee9317422/658c2bda6b166e0e0ab8763c_hh-og.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Philippine SMEs looking for HMO plans"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}