Hiro Brand Identity

A complete profile of Hiro's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9CA3AF
• secondary: #2A2A3A
• accent: #64748B
• background: #0A0A0F
• textPrimary: #0A0A0F
• link: #64748B

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=transparent, textColor=#F1F1F4, borderColor=#2A2A3A, borderRadius=6px, shadow=none
• buttonSecondary: background=#0F0F15, textColor=#0A0A0F, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals

Hiro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Rewards – HIRO
  • Image:
  • Source: Source
• The Hiro Report
  • Image:
  • Source: Source
• Hiro Agency Landing Page | Responsive Landing Page Template
  • Image:
  • Source: Source
• The Hiro Report
  • Image:
  • Source: Source
• a-fresh | Hiro landing page design inspiration
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "heading"
  },
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#9CA3AF",
  "secondary": "#2A2A3A",
  "accent": "#64748B",
  "background": "#0A0A0F",
  "textPrimary": "#0A0A0F",
  "link": "#64748B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "JetBrains Mono",
    "monospace"
   ],
   "body": [
    "Satoshi",
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "30px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#F1F1F4",
   "borderColor": "#2A2A3A",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0F0F15",
   "textColor": "#0A0A0F",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://hiro.is/favicon.svg",
  "favicon": "https://hiro.is/favicon.svg",
  "ogImage": "https://hiro.is/og-image.png",
  "logoHref": "/",
  "logoAlt": "Hiro logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Hiro'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "See how it works",
   "reasoning": "The button 'See how it works' is likely the primary CTA due to its action-oriented text and the fact that it stands out with a transparent background and contrasting text color, making it more visually prominent."
  },
  "secondary": {
   "index": 0,
   "text": "Ping a Founder",
   "reasoning": "The button 'Ping a Founder' serves as a secondary action with a less vibrant background color, making it less prominent than the primary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Hiro'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}