Hiro Brand Identity

A complete profile of Hiro's visual system — colors, typography, components, and personality — extracted from https://hiro.is. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://hiro.is.

• primary: #9CA3AF (rgb(156, 163, 175))
• secondary: #2A2A3A (rgb(42, 42, 58))
• accent: #64748B (rgb(100, 116, 139))
• background: #0A0A0F (rgb(10, 10, 15))
• textPrimary: #0A0A0F (rgb(10, 10, 15))
• link: #64748B (rgb(100, 116, 139))

Typography

Each font links to its Google Fonts page where available.

• primary: Satoshi Google Fonts →
• heading: Inter Google Fonts →
  • monospace: JetBrains Mono

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Hiro's actual button styles.

Button Primary

• background: transparent
• textColor: #F1F1F4
• borderColor: #2A2A3A
• borderRadius: 6px
• shadow: none

Button Secondary

• background: #0F0F15
• textColor: #0A0A0F
• borderRadius: 6px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: tech-savvy professionals

Hiro Brand in the Wild

Image: dailyhiro.com

Image: storage.ghost.io

Image: bootstrapdash.com

Image: storage.ghost.io

Image: assets.ycodeapp.com

Frequently Asked Questions

What is Hiro's primary brand color?
Hiro's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hiro use?
Hiro uses #64748B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hiro use?
Hiro uses Satoshi for body text and Inter for headings. Fonts were detected on https://hiro.is as part of their live design system.

Does Hiro use a light or dark theme?
Hiro's primary site uses a dark color scheme, with a background of #0A0A0F.

Where can I find Hiro's logo?
Hiro's logo is available directly on their site (https://hiro.is). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://hiro.is using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hiro.

Methodology

Brand data on this page was extracted from https://hiro.is on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hiro.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#2A2A3A",
    "accent": "#64748B",
    "background": "#0A0A0F",
    "textPrimary": "#0A0A0F",
    "link": "#64748B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "monospace"
      ],
      "body": [
        "Satoshi",
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#F1F1F4",
      "borderColor": "#2A2A3A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F0F15",
      "textColor": "#0A0A0F",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hiro.is/favicon.svg",
    "favicon": "https://hiro.is/favicon.svg",
    "ogImage": "https://hiro.is/og-image.png",
    "logoHref": "/",
    "logoAlt": "Hiro logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}