# Hiro Brand Identity

A complete profile of **Hiro**'s visual system — colors, typography, components, and personality — extracted from https://hiro.is. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hiro
- Machine-readable JSON: https://characterquilt.com/branding/hiro.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #64748B |
| Body Font | Satoshi |
| Heading Font | Inter |

## Color Palette

- primary: #9CA3AF
- secondary: #2A2A3A
- accent: #64748B
- background: #0A0A0F
- textPrimary: #0A0A0F
- link: #64748B

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://hiro.is/favicon.svg
- Favicon: https://hiro.is/favicon.svg
- Social card (og:image): https://hiro.is/og-image.png

## UI Components

- buttonPrimary: background=transparent, textColor=#F1F1F4, borderColor=#2A2A3A, borderRadius=6px, shadow=none
- buttonSecondary: background=#0F0F15, textColor=#0A0A0F, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals

## Hiro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rewards – HIRO**
  - Image: https://dailyhiro.com/cdn/shop/files/POINTS-Ad-10.jpg?v=1696250964
  - Source: https://dailyhiro.com/pages/rewards?srsltid=AfmBOoqT9jjtQCqpP_qrUr8FArEmuRHWC0OSSAfN2E5M02mg1swzCWK6
- **The Hiro Report**
  - Image: https://storage.ghost.io/c/98/ab/98abaffd-3034-4a93-99f5-c698de6892ca/content/images/2024/09/Hiro.Report-Logo--500-x-300-px-.png
  - Source: https://www.hiro.report/
- **Hiro Agency Landing Page | Responsive Landing Page Template**
  - Image: https://www.bootstrapdash.com/wp-content/uploads/2020/04/rhir-outer.jpg
  - Source: https://www.bootstrapdash.com/product/hiro-agency-landing-page
- **The Hiro Report**
  - Image: https://storage.ghost.io/c/98/ab/98abaffd-3034-4a93-99f5-c698de6892ca/content/images/2024/08/Hiro.Report-Logo---Ghost.png
  - Source: https://www.hiro.report/
- **a-fresh | Hiro landing page design inspiration**
  - Image: https://assets.ycodeapp.com/assets/app16319/images/GqrPpnzq3ogZF205Yu4VSkzIi56AzSPQRZBe1O46-published.webp
  - Source: https://a-fresh.website/websites/hiro

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#2A2A3A",
    "accent": "#64748B",
    "background": "#0A0A0F",
    "textPrimary": "#0A0A0F",
    "link": "#64748B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "monospace"
      ],
      "body": [
        "Satoshi",
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#F1F1F4",
      "borderColor": "#2A2A3A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F0F15",
      "textColor": "#0A0A0F",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hiro.is/favicon.svg",
    "favicon": "https://hiro.is/favicon.svg",
    "ogImage": "https://hiro.is/og-image.png",
    "logoHref": "/",
    "logoAlt": "Hiro logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Hiro'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See how it works",
      "reasoning": "The button 'See how it works' is likely the primary CTA due to its action-oriented text and the fact that it stands out with a transparent background and contrasting text color, making it more visually prominent."
    },
    "secondary": {
      "index": 0,
      "text": "Ping a Founder",
      "reasoning": "The button 'Ping a Founder' serves as a secondary action with a less vibrant background color, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Hiro'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```