hippobuild.json

HippoBuild Brand Identity

A complete profile of HippoBuild's visual system — colors, typography, components, and personality — extracted from https://hippo.build. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #00C3FF
Accent #2DB742
Body Font Montserrat
Heading Font Montserrat

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

HippoBuild Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00C3FF",
    "secondary": "#2DB742",
    "accent": "#2DB742",
    "background": "#FFFFFF",
    "textPrimary": "#00C3D3",
    "link": "#00C3D3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2DB742",
      "textColor": "#FFFFFF",
      "borderRadius": "496.5px",
      "borderRadiusCorners": {
        "topLeft": "496.5px",
        "topRight": "496.5px",
        "bottomRight": "496.5px",
        "bottomLeft": "496.5px"
      },
      "shadow": "rgba(32, 32, 37, 0.09) 0px 4px 8px 1px"
    },
    "buttonSecondary": {
      "background": "#00C3D3",
      "textColor": "#FFFFFF",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "rgba(42, 67, 113, 0.3) 8px 8px 18px 0px"
    }
  },
  "images": {
    "logo": "https://hippo.build/wp-content/uploads/2020/08/Logo-hippo.svg",
    "favicon": "https://hippo.build/wp-content/uploads/2023/12/Favicon-hippo.svg",
    "ogImage": "https://hippo.build/wp-content/uploads/2024/01/blog-02-scaled.webp",
    "logoHref": "https://hippo.build/",
    "logoAlt": "Compra materiales de construcción al por mayor,Materiales de construcción,Materiales al por mayor,Distribuidor mayoriasta,Una plataforma digital"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HippoBuild'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "CarolinaOnlineEscribenos por WhatsApp",
      "reasoning": "Button #1 has a vibrant green background, which is a strong indicator of a primary call-to-action. The text 'Escribenos por WhatsApp' suggests direct engagement, making it a likely primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Conoce Nuestra Plataforma",
      "reasoning": "Button #3 has a different color group with a vibrant blue background. The text 'Conoce Nuestra Plataforma' suggests a secondary action, such as learning more about the platform."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HippoBuild'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}