Hippo Scribe Brand Identity

A complete profile of Hippo Scribe's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0B132B
• secondary: #19154E
• accent: #2E64E4
• background: #FFFFFF
• textPrimary: #2E64E4
• link: #2E64E4

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2E64E4, textColor=#0000EE, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking documentation solutions

Hippo Scribe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hippo Scribe: The AI Solution for Pediatric OT/SLPs Struggling with Documentation
  • Image:
  • Source: https://gethipposcribe.com/blog/hippo-scribe-the-ai-solution-for-pediatric-ot-slps-struggling-with-documentation
• Free yourself from documentation with Hippo Scribe
  • Image:
  • Source: https://gethipposcribe.com/blog

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font."
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0B132B",
  "secondary": "#19154E",
  "accent": "#2E64E4",
  "background": "#FFFFFF",
  "textPrimary": "#2E64E4",
  "link": "#2E64E4"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Manrope",
   "heading": "Manrope"
  },
  "fontStacks": {
   "heading": [
    "Manrope",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "20px",
   "h2": "42px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2E64E4",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/zWgyCCnXK5DibRW7jr5pPb9ZpA.png",
  "favicon": "https://framerusercontent.com/images/BiRw54Xs2RGvblFpYZIuL2vT0I.png",
  "ogImage": "https://framerusercontent.com/assets/K8IKo0uI4yRQKWYI3a0I51LLehA.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "professionals seeking documentation solutions"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}