Hipmunk Brand Identity

A complete profile of Hipmunk's visual system — colors, typography, components, and personality — extracted from http://hipmunk.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://hipmunk.com.

primary

#0D6EFD

secondary

#0078B6

accent

#0078B6

background

#FFFFFF

textPrimary

#333333

link

#6C757D

Typography

Each font links to its Google Fonts page where available.

primary

Arial

Arial Google Fonts →

heading

72Brand

72Brand Google Fonts →

72Brand, Arial, helvetica, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Hipmunk's actual button styles.

Input

input

background #000000 textColor #FFFFFF borderColor null borderRadius 0px shadow none

Button Primary

buttonPrimary

background #0078B6 textColor #FFFFFF borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Hipmunk Brand in the Wild

Source: usatoday.com

Source: goodux.appcues.com

Source: youtube.com

Source: statmodeling.stat.columbia.edu

Source: grumomedia.com

Source: cntraveler.com

Frequently Asked Questions

What is Hipmunk's primary brand color?
Hipmunk's primary brand color is #0D6EFD. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hipmunk use?
Hipmunk uses #0078B6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hipmunk use?
Hipmunk uses Arial for body text and 72Brand for headings. Fonts were detected on http://hipmunk.com as part of their live design system.

Does Hipmunk use a light or dark theme?
Hipmunk's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Hipmunk's logo?
Hipmunk's logo is available directly on their site (http://hipmunk.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://hipmunk.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hipmunk.

Methodology

Brand data on this page was extracted from http://hipmunk.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hipmunk.