Hindsight Brand Identity

A complete profile of Hindsight's visual system — colors, typography, components, and personality — extracted from https://www.usehindsight.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #D97706
• secondary: #374151
• accent: #0D1B3E
• background: #F6F8FC
• textPrimary: #0D1B3E
• link: #0D1B3E

Typography

• primary: Sora — https://fonts.google.com/specimen/Sora
• heading: Fraunces — https://fonts.google.com/specimen/Fraunces

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F7F8FC, textColor=#FFFFFF, borderColor=#F7F9FC, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Hindsight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Salesforce Integration - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/integrations/salesforce-integration
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Salesforce Integration - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/integrations/salesforce-integration
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Hindsight — Win-Loss Intelligence
  • Image:
  • Source: https://www.usehindsight.com/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Sora",
 "role": "body"
 },
 {
 "family": "Fraunces",
 "role": "heading"
 },
 {
 "family": "DM Mono",
 "role": "monospace"
 }
 ],
 "colors": {
 "primary": "#D97706",
 "secondary": "#374151",
 "accent": "#0D1B3E",
 "background": "#F6F8FC",
 "textPrimary": "#0D1B3E",
 "link": "#0D1B3E"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Sora",
 "heading": "Fraunces"
 },
 "fontStacks": {
 "heading": [
 "Fraunces",
 "Georgia",
 "serif"
 ],
 "body": [
 "Sora",
 "sans-serif"
 ],
 "paragraph": [
 "DM Mono"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "46px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "#F7F8FC",
 "textColor": "#FFFFFF",
 "borderColor": "#F7F9FC",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.usehindsight.com/_next/image?url=%2Fhindsightlogo-clear.png&w=384&q=75&dpl=dpl_8j3mQXgQqWWhf7J5XWYB4RGqJ7hN",
 "favicon": "https://www.usehindsight.com/favicon.ico?favicon.0b3bf435.ico",
 "ogImage": "https://usehindsight.com/win-loss-og-image.jpg",
 "logoHref": "/",
 "logoAlt": "Hindsight"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Hindsight'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'Hindsight'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}