Hindsight Brand Identity

A complete profile of Hindsight's visual system — colors, typography, components, and personality — extracted from https://www.usehindsight.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #D97706
• secondary: #374151
• accent: #0D1B3E
• background: #F6F8FC
• textPrimary: #0D1B3E
• link: #0D1B3E

Typography

• primary: Sora — https://fonts.google.com/specimen/Sora
• heading: Fraunces — https://fonts.google.com/specimen/Fraunces

Visual Assets

• Logo:
• Favicon: https://www.usehindsight.com/favicon.ico?favicon.0b3bf435.ico
• Social card (og:image): https://usehindsight.com/win-loss-og-image.jpg

UI Components

• input: background=#F7F8FC, textColor=#FFFFFF, borderColor=#F7F9FC, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Hindsight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Salesforce Integration - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/integrations/salesforce-integration
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Salesforce Integration - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/integrations/salesforce-integration
• Features - Hindsight Docs
  • Image:
  • Source: https://docs.usehindsight.com/platform/features
• Hindsight — Win-Loss Intelligence
  • Image:
  • Source: https://www.usehindsight.com/

Working with these fonts

Not found on Google Fonts? Follow the suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. Save captured font URLs locally.
5. Copy out the matching @font-face declarations from the page's CSS.

Only proceed if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sora",
      "role": "body"
    },
    {
      "family": "Fraunces",
      "role": "heading"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#D97706",
    "secondary": "#374151",
    "accent": "#0D1B3E",
    "background": "#F6F8FC",
    "textPrimary": "#0D1B3E",
    "link": "#0D1B3E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sora",
      "heading": "Fraunces"
    },
    "fontStacks": {
      "heading": [
        "Fraunces",
        "Georgia",
        "serif"
      ],
      "body": [
        "Sora",
        "sans-serif"
      ],
      "paragraph": [
        "DM Mono"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "46px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F7F8FC",
      "textColor": "#FFFFFF",
      "borderColor": "#F7F9FC",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.usehindsight.com/_next/image?url=%2Fhindsightlogo-clear.png&w=384&q=75&dpl=dpl_8j3mQXgQqWWhf7J5XWYB4RGqJ7hN",
    "favicon": "https://www.usehindsight.com/favicon.ico?favicon.0b3bf435.ico",
    "ogImage": "https://usehindsight.com/win-loss-og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Hindsight"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}