hillclimb Brand Identity

A complete profile of hillclimb's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #F5F5F5
• textPrimary: #1A1A1A
• link: #000000

Typography

• primary: Geist — Geist Font
• heading: EB Garamond — EB Garamond Font

Visual Assets

• Favicon:

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

hillclimb Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ballyvaughan Hillclimb Report 2022 Championship Rounds 1 & 2
  • Image:
  • Source: YouTube
• HillClimb Home - Sports Car Club of America
  • Image:
  • Source: SCCA
• 1971 Monsanto Hillclimb - Portuguese Report
  • Image:
  • Source: YouTube
• HillClimb Home - Sports Car Club of America
  • Image:
  • Source: SCCA
• Irish Hillclimb & Sprint Championship Report after Limerick Motor Club Rounds - YouTube
  • Image:
  • Source: YouTube

Working with these fonts

Instructions for handling fonts if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around for specific routes that may load certain weights.
4. For each captured font URL: right-click and save it locally.
5. View the page's CSS and copy @font-face declarations.

Only execute if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "count": 10
  },
  {
   "family": "Arial",
   "count": 10
  },
  {
   "family": "sans-serif",
   "count": 10
  },
  {
   "family": "EB Garamond",
   "count": 3
  },
  {
   "family": "Times New Roman",
   "count": 3
  },
  {
   "family": "serif",
   "count": 3
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#F5F5F5",
  "textPrimary": "#1A1A1A",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "EB Garamond"
  },
  "fontStacks": {
   "body": [
    "Geist",
    "Arial",
    "sans-serif"
   ],
   "heading": [
    "EB Garamond",
    "Times New Roman",
    "serif"
   ],
   "paragraph": [
    "Geist",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "46.4px",
   "h2": "46.4px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": "https://www.hillclimb.com/icon.svg",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}