llms.txt
# Hightouch Brand Identity
A complete profile of **Hightouch**'s visual system — colors, typography, components, and personality — extracted from https://hightouch.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/hightouch - Machine-readable JSON: https://characterquilt.com/branding/hightouch.json - Per-page llms.txt: https://characterquilt.com/branding/hightouch/llms.txt
## Quick Facts
| Field | Value | |---|---| | Primary | #02131B | | Accent | #40DE9E | | Body Font | Helvetica Neue | | Heading Font | Nuckle |
## Color Palette
- primary: #02131B - accent: #40DE9E - background: #EBF9FC - textPrimary: #141213 - link: #40DE9E
## Typography
- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Nuckle — https://fonts.google.com/specimen/Nuckle
## Visual Assets
- Logo: 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- Favicon: https://hightouch.com/favicon.ico?v=3 - Social card (og:image): https://hightouch.com/assets/meta.png
## UI Components
- buttonPrimary: background=#40DE9E, textColor=#141213, borderColor=#40DE9E, borderRadius=16px, shadow=none - buttonSecondary: background=#EBF9FC, textColor=#141213, borderRadius=14px, shadow=none
## Brand Personality
Tone: modern · Energy: high · Audience: marketers and data professionals
## Hightouch Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- **Events | Hightouch** - Image: https://cdn.sanity.io/images/pwmfmi47/production/4fb67aa9b27e2e9453fe89617e05815442506ac8-4800x2700.png - Source: https://hightouch.com/events - **Blog | Hightouch** - Image: https://hightouch.com/\_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fecf429a6c94b981f6fc2ac8ec9155197438f4324-2400x1256.jpg%3Fw%3D800&w=3840&q=75&dpl=dpl\_2Vvu2zbdQPHohT47qsE5XH9dKzRE - Source: https://hightouch.com/blog/category/all/page/1 - **Understand why your messages perform—and what to do next | Hightouch** - Image: https://hightouch.com/\_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F954b9cc50aa25d4c5aac852eb325b1450b20c33c-4488x2988.png&w=3840&q=75&dpl=dpl\_H3UCgjeK7AdDwV9TL8D6b7PPRpML - Source: https://hightouch.com/blog/content-analysis-and-suggestions - **Blog | Hightouch** - Image: https://hightouch.com/\_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F73f593d29b21f2d949ceccf99bd26bc491f63c53-1920x1080.jpg%3Fw%3D1200&w=3840&q=75&dpl=dpl\_2Vvu2zbdQPHohT47qsE5XH9dKzRE - Source: https://hightouch.com/blog/category/all/page/1 - **Blog | Hightouch** - Image: https://hightouch.com/\_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fd7ce97e0cca9e3fbedb317b4423d9cf74c2e8cd0-2400x1256.jpg%3Fw%3D800&w=3840&q=75&dpl=dpl\_2Vvu2zbdQPHohT47qsE5XH9dKzRE - Source: https://hightouch.com/blog/category/all/page/1 - **Composable Customer Data Platform (CDP) | Hightouch** - Image: https://hightouch.com/\_next/image?url=%2F\_next%2Fstatic%2Fmedia%2Fgartner-quadrant.611338b0.png&w=3840&q=75&dpl=dpl\_6NJnCV8Eeijyi4Y4PrPPNuRxxnNg - Source: https://hightouch.com/platform/composable-cdp
## Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
## Machine-Readable Profile
```json
{
"colorScheme": "light",
"fonts": [
{
"family": "Nuckle",
"role": "heading"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#02131B",
"accent": "#40DE9E",
"background": "#EBF9FC",
"textPrimary": "#141213",
"link": "#40DE9E"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Nuckle"
},
"fontStacks": {
"heading": [
"Nuckle",
"sans-serif"
],
"body": [
"Nuckle",
"sans-serif"
],
"paragraph": [
"Nuckle",
"sans-serif"
]
},
"fontSizes": {
"h1": "68.11px",
"h2": "22.81px",
"body": "9.17px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#40DE9E",
"textColor": "#141213",
"borderColor": "#40DE9E",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "16px",
"bottomLeft": "16px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EBF9FC",
"textColor": "#141213",
"borderRadius": "14px",
"borderRadiusCorners": {
"topLeft": "14px",
"topRight": "14px",
"bottomRight": "14px",
"bottomLeft": "14px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"ogImage": "https://hightouch.com/assets/meta.png",
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},
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},
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},
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},
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},
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},
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},
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},
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}
},
"buttonClassification": {
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}
}
}
```