HighRadius Brand Identity

A complete profile of HighRadius's visual system — colors, typography, components, and personality — extracted from https://highradius.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #FC7500
• secondary: #0A58CA
• accent: #FC7500
• background: #FFFFFF
• textPrimary: #212529
• link: #CFE2FF

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FC7500, textColor=#FFFFFF, borderColor=#FC7500, borderRadius=130px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1E1E1E, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

HighRadius Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Business Case Template for A/R and Cash Application Leaders
  • Image:
  • Source: Link
• Will Millennials Fly High or Is There No Hope for Hippie Generation
  • Image:
  • Source: Link
• IDC Leader | Worldwide Embedded Payments 2024
  • Image:
  • Source: Link
• 5 Challenges of Spreadsheets in Finance Digital Transformation?
  • Image:
  • Source: Link
• HighRadius Cash Application Foundation Training
  • Image:
  • Source: Link
• 5 Challenges of Spreadsheets in Finance Digital Transformation?
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FC7500",
  "secondary": "#0A58CA",
  "accent": "#FC7500",
  "background": "#FFFFFF",
  "textPrimary": "#212529",
  "link": "#CFE2FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "53.2px",
   "h2": "45.6px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FC7500",
   "textColor": "#FFFFFF",
   "borderColor": "#FC7500",
   "borderRadius": "130px",
   "borderRadiusCorners": {
    "topLeft": "130px",
    "topRight": "130px",
    "bottomRight": "130px",
    "bottomLeft": "130px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1E1E1E",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.highradius.com/wp-content/uploads/2024/06/HighRadius-Updated.svg",
  "favicon": "https://cdn.highradius.com/wp-content/themes/trifecta/assets/images/favicon.ico",
  "ogImage": "https://cdn.highradius.com/wp-content/uploads/2025/02/HighRadius-OG.png",
  "logoHref": "/",
  "logoAlt": "HighRadius Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'HighRadius Logo'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Book Agentic AI Demo",
   "reasoning": "Button #1 has a vibrant brand color (#FC7500) and action-oriented text ('Book Agentic AI Demo'), making it the primary CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Learn More",
   "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Learn More'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'HighRadius Logo'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}