HighRadius Brand Identity

A complete profile of HighRadius's visual system — colors, typography, components, and personality — extracted from https://highradius.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/highradius
• Machine-readable JSON: https://characterquilt.com/branding/highradius.json
• Per-page llms.txt: https://characterquilt.com/branding/highradius/llms.txt

Quick Facts

Color Palette

• primary: #FC7500
• secondary: #0A58CA
• accent: #FC7500
• background: #FFFFFF
• textPrimary: #212529
• link: #CFE2FF

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon: https://cdn.highradius.com/wp-content/themes/trifecta/assets/images/favicon.ico
• Social card (og:image): https://cdn.highradius.com/wp-content/uploads/2025/02/HighRadius-OG.png

UI Components

• buttonPrimary: background=#FC7500, textColor=#FFFFFF, borderColor=#FC7500, borderRadius=130px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1E1E1E, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

HighRadius Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Business Case Template for A/R and Cash Application Leaders
  • Image:
  • Source: Business Case Template for A/R and Cash Application Leaders
• Will Millennials Fly High or Is There No Hope for Hippie Generation
  • Image:
  • Source: Millennials in the Workplace
• IDC Leader | Worldwide Embedded Payments 2024
  • Image:
  • Source: IDC MarketScape Report
• 5 Challenges of Spreadsheets in Finance Digital Transformation?
  • Image:
  • Source: Challenges of Spreadsheets
• HighRadius Cash Application Foundation Training
  • Image:
  • Source: Cash Application Training
• 5 Challenges of Spreadsheets in Finance Digital Transformation?
  • Image:
  • Source: Challenges of Spreadsheets

Working with these fonts

Not found on Google Fonts? Here are some instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: use Playwright or Puppeteer to load the URL, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.