# HigherMe Brand Identity

A complete profile of **HigherMe**'s visual system — colors, typography, components, and personality — extracted from [http://higherme.com](http://higherme.com/).

Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://higherme.com.

- **Primary:** #E62EC7
- **Secondary:** #1863DC
- **Accent:** #E62EC7
- **Background:** #FFFFFF
- **Text Primary:** #000000
- **Link:** #2E4DE6

## Typography

Each font links to its Google Fonts page where available.

- **Body Font:** Roboto ([Google Fonts →](https://fonts.google.com/specimen/Roboto))
- **Heading Font:** Gilmer ([Google Fonts →](https://fonts.google.com/specimen/Gilmer))

## Visual Assets

Favicon

Social Card

## UI Components

### Input

- **Background:** #FFFFFF
- **Text Color:** #000000
- **Border Color:** #EAEDF
- **Border Radius:** 16px
- **Shadow:** none

### Button Primary

- **Background:** #E62EC7
- **Text Color:** #FFFFFF
- **Border Color:** #E62EC7
- **Border Radius:** 16px
- **Shadow:** rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px

### Button Secondary

- **Background:** #2E4DE6
- **Text Color:** #000000
- **Border Radius:** 0px
- **Shadow:** none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** franchise restaurants

## HigherMe Brand in the Wild

Image: [cdn1.higherme.com](https://cdn1.higherme.com/image.store/89db2490-8f2f-40bc-b748-948873e7ba44.png)

Source: [app.higherme.com](https://app.higherme.com/jobs/65664bba466b2)

Image: [21140470.fs1.hubspotusercontent-na1.net](https://21140470.fs1.hubspotusercontent-na1.net/hubfs/21140470/Imported_Blog_Media/hire_education_blog_header_deaf.png)

Source: [higherme.com](https://higherme.com/blog/how-do-i-ask-an-applicant-who-is-deaf-how-they-communicate-on-the-job)

Image: [21140470.fs1.hubspotusercontent-na1.net](https://21140470.fs1.hubspotusercontent-na1.net/hubfs/21140470/Imported_Blog_Media/austin-distel-2vCqH34PqWs-unsplash.jpg)

Source: [higherme.com](https://higherme.com/blog/how-restaurants-can-use-sms)

Image: [21140470.fs1.hubspotusercontent-na1.net](https://21140470.fs1.hubspotusercontent-na1.net/hubfs/21140470/Imported_Blog_Media/andrew-neel-cckf4TsHAuw-unsplash.jpg)

Source: [higherme.com](https://higherme.com/blog/what-you-need-to-operate-an-applicant-tracking-system)

Image: [21140470.fs1.hubspotusercontent-na1.net](https://21140470.fs1.hubspotusercontent-na1.net/hubfs/21140470/Imported_Blog_Media/hire_education_blog_header_age-2.png)

Source: [higherme.com](https://higherme.com/blog/what-is-the-correct-way-to-ask-if-a-candidate-meets-our-minimum-age-requirement)

Image: [21140470.fs1.hubspotusercontent-na1.net](https://21140470.fs1.hubspotusercontent-na1.net/hubfs/21140470/Imported_Blog_Media/tim-bennett-OwvRB-M3GwE-unsplash-2.jpg)

Source: [higherme.com](https://higherme.com/blog/advertise-jobs-facebook)

## Frequently Asked Questions

**What is HigherMe's primary brand color?**

HigherMe's primary brand color is #E62EC7. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does HigherMe use?**

HigherMe uses Roboto for body text and Gilmer for headings. Fonts were detected on http://higherme.com as part of their live design system.

**Does HigherMe use a light or dark theme?**

HigherMe's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**

This profile was extracted from http://higherme.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HigherMe.

## Methodology

Brand data on this page was extracted from [http://higherme.com](http://higherme.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by HigherMe.