Hickory Brand: Colors, Fonts, Logo & Visual Identity

Hickory Brand Identity

A complete profile of Hickory's visual system — colors, typography, components, and personality — extracted from http://hickorytraining.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://hickorytraining.com.

primary: #4E7BEF
rgb(78, 123, 239)
secondary: #FF9416
rgb(255, 148, 22)
accent: #27A167
rgb(39, 161, 103)
background: #FFFFFF
rgb(255, 255, 255)
textPrimary: #27A167
rgb(39, 161, 103)
link: #27A167
rgb(39, 161, 103)

Typography

Each font links to its Google Fonts page where available.

primary: Inter
heading: Inter

Inter Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Hickory's actual button styles.

Button Primary
buttonPrimary
background: #27A167
textColor: #FFFFFF
borderRadius: 4px
shadow: rgba(33, 57, 47, 0.05) 0px 62px 80px 0px, rgba(33, 57, 47, 0.035) 0px 25.9021px 33.4221px 0px, rgba(33, 57, 47, 0.03) 0px 13.8485px 17.869px 0px, rgba(33, 57, 47, 0.024) 0px 7.76336px 10.0172px 0px, rgba(33, 57, 47, 0.02) 0px 4.12306px 5.32008px 0px, rgba(33, 57, 47, 0.016) 0px 1.7157px 2.21381px 0px
Button Secondary
buttonSecondary
background: #FFFFFF
textColor: #333333
borderRadius: 0px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: corporate professionals

Hickory Brand in the Wild

Image: cdn.prod.website-files.com
Source: hickorytraining.com

Frequently Asked Questions

What is Hickory's primary brand color?
Hickory's primary brand color is #4E7BEF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Hickory use?
Hickory uses #27A167 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Hickory use?
Hickory uses Inter as the primary typeface across body and headings.
Does Hickory use a light or dark theme?
Hickory's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Hickory's logo?
Hickory's logo is available directly on their site (http://hickorytraining.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://hickorytraining.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hickory.

Methodology

Brand data on this page was extracted from http://hickorytraining.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hickory.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4E7BEF",
    "secondary": "#FF9416",
    "accent": "#27A167",
    "background": "#FFFFFF",
    "textPrimary": "#27A167",
    "link": "#27A167"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#27A167",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(33, 57, 47, 0.05) 0px 62px 80px 0px, rgba(33, 57, 47, 0.035) 0px 25.9021px 33.4221px 0px, rgba(33, 57, 47, 0.03) 0px 13.8485px 17.869px 0px, rgba(33, 57, 47, 0.024) 0px 7.76336px 10.0172px 0px, rgba(33, 57, 47, 0.02) 0px 4.12306px 5.32008px 0px, rgba(33, 57, 47, 0.016) 0px 1.7157px 2.21381px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60bd4537e57c0f4688a7a92c/620a84a755b965a23424fabd_hickory.svg",
    "favicon": "https://cdn.prod.website-files.com/60bd4537e57c0f4688a7a92c/610995bdf2b120213aaefc6e_Hickory%20H_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate professionals"
  }
}