HiBob Brand: Colors, Fonts, Logo & Visual Identity
HiBob Brand Identity
A complete profile of HiBob's visual system — colors, typography, components, and personality — extracted from https://hibob.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://hibob.com.
- Primary: #FDE9ED
- Secondary: #FAC7D1
- Accent: #9C2443
- Background: #FFFBF4
- Text Primary: #3A3A37
- Link: #83143D
Typography
Each font links to its Google Fonts page where available.
- Primary: Gotham SSm Google Fonts →
- Heading: Sentinel SSm Google Fonts →
Visual Assets
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UI Components
Live previews rendered using HiBob's actual button styles.
Button Primary
background: #9C2443
textColor: #FFFFFF
borderRadius: 0px
shadow: none
Button Secondary
background: #FFFBF4
textColor: #3A3A37
borderRadius: 0px
shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: HR professionals and businesses
HiBob Brand in the Wild
Source: hibob.com
Source: hibob.com
Source: hibob.com
Source: hibob.com
Source: hibob.com
Source: hibob.com
Frequently Asked Questions
- What is HiBob's primary brand color?
HiBob's primary brand color is #FDE9ED. - What accent color does HiBob use?
HiBob uses #9C2443 as an accent color. - What font does HiBob use?
HiBob uses Gotham SSm for body text and Sentinel SSm for headings. - Does HiBob use a light or dark theme?
HiBob's primary site uses a light color scheme. - Where can I find HiBob's logo?
HiBob's logo is available directly on their site (https://hibob.com). - How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.
Methodology
Brand data was extracted from https://hibob.com using the Firecrawl branding extraction API.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling.
{
"colorScheme": "light",
"fonts": [
{
"family": "Gotham SSm",
"role": "body"
},
{
"family": "Sentinel SSm",
"role": "heading"
}
],
"colors": {
"primary": "#FDE9ED",
"secondary": "#FAC7D1",
"accent": "#9C2443",
"background": "#FFFBF4",
"textPrimary": "#3A3A37",
"link": "#83143D"
},
"typography": {
"fontFamilies": {
"primary": "Gotham SSm",
"heading": "Sentinel SSm"
},
"fontStacks": {
"heading": [
"Sentinel SSm",
"serif"
],
"body": [
"Gotham SSm",
"sans-serif"
],
"paragraph": [
"Gotham SSm",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "24px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#9C2443",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFBF4",
"textColor": "#3A3A37",
"borderRadius": "0px",
"shadow": "none"
}
},
"images": {
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