HeyGen Brand Identity

A complete profile of HeyGen's visual system — colors, typography, components, and personality — extracted from https://www.heygen.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.heygen.com/.

• Primary: #DFF8FF
  rgb(223, 248, 255)
• Secondary: #F9ECFF
  rgb(249, 236, 255)
• Accent: #00C3FF
  rgb(0, 195, 255)
• Background: #FFFFFF
  rgb(255, 255, 255)
• Text Primary: #00C3FF
  rgb(0, 195, 255)
• Link: #00C3FF
  rgb(0, 195, 255)

Typography

Each font links to its Google Fonts page where available.

• Primary: TT Norms Pro Google Fonts →
• Heading: ABC Solar Display Google Fonts →

Font Stacks

• Heading: ABC Solar Display, TT Norms Pro, Arial, Helvetica, sans-serif
• Body: TT Norms Pro, Arial, Helvetica, sans-serif
• Paragraph: ABC Solar Display, TT Norms Pro, Arial, Helvetica, sans-serif

Visual Assets

UI Components

Live previews rendered using HeyGen's actual button styles.

• Button Primary:

  • Background: #00C3FF
  • Text Color: #171717
  • Border Radius: 12px
  • Shadow: none

• Button Secondary:

  • Background: #FFFFFF
  • Text Color: #233717
  • Border Radius: 12px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: content creators, marketers, and businesses looking for AI video solutions

Frequently Asked Questions

• What is HeyGen's primary brand color?
  HeyGen's primary brand color is #DFF8FF. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does HeyGen use?
  HeyGen uses #00C3FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does HeyGen use?
  HeyGen uses TT Norms Pro for body text and ABC Solar Display for headings. Fonts were detected on https://www.heygen.com/ as part of their live design system.

• Does HeyGen use a light or dark theme?
  HeyGen's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find HeyGen's logo?
  HeyGen's logo is available directly on their site (https://www.heygen.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.heygen.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HeyGen.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TT Norms Pro",
      "role": "body"
    },
    {
      "family": "ABC Solar Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#DFF8FF",
    "secondary": "#F9ECFF",
    "accent": "#00C3FF",
    "background": "#FFFFFF",
    "textPrimary": "#00C3FF",
    "link": "#00C3FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TT Norms Pro",
      "heading": "ABC Solar Display"
    },
    "fontStacks": {
      "heading": [
        "ABC Solar Display",
        "TT Norms Pro",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "TT Norms Pro",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Solar Display",
        "TT Norms Pro",
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "80px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00C3FF",
      "textColor": "#171717",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#233717",
      "borderRadius": "12px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.heygen.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpdhqcmb1%2Fproduction%2Fa9a7eb46c320a83bbff2d836d0313e62a10e5e79-282x197.png&w=256&q=75",
    "favicon": "https://www.heygen.com/favicon.ico",
    "ogImage": "https://cdn.sanity.io/images/pdhqcmb1/production/579e83ff34c4c832744efaedb9681d255e58dc13-1200x630.png?fit=max&auto=format"
  }
}