Heyfood Brand Identity

A complete profile of Heyfood's visual system — colors, typography, components, and personality — extracted from https://heyfood.africa/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #00A205
• secondary: #555D65
• accent: #0000EE
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=65.52px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=65.52px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban food enthusiasts

Heyfood Brand in the Wild

• Merchant | Heyfood
  • Image:
  • Source: https://heyfood.africa/merchant
• Seafood Delivery in Sango | Heyfood
  • Image:
  • Source: https://www.heyfood.africa/places/best-restaurants-in-sango/seafood
• Merchant | Heyfood
  • Image:
  • Source: https://heyfood.africa/merchant
• Seafood Delivery in Sango | Heyfood
  • Image:
  • Source: https://www.heyfood.africa/places/best-restaurants-in-sango/seafood
• Restaurants In Basorun | Heyfood
  • Image:
  • Source: https://www.heyfood.africa/places/basorun
• Chicken Delivery in Sango | Heyfood
  • Image:
  • Source: https://www.heyfood.africa/places/best-restaurants-in-sango/chicken

Working with these fonts

Not found on Google Fonts? Instructions on how to download the fonts, ensuring you have permission to use them are provided in the original document.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A205",
    "secondary": "#555D65",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "OS_Semi_Bold",
        "Arial"
      ],
      "body": [
        "Poppins",
        "Arial"
      ],
      "paragraph": [
        "OS_Medium",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "105px",
      "h2": "68.6px",
      "body": "11.9px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "65.52px",
      "borderRadiusCorners": {
        "topLeft": "65.52px",
        "topRight": "65.52px",
        "bottomRight": "65.52px",
        "bottomLeft": "65.52px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "65.52px",
      "borderRadiusCorners": {
        "topLeft": "65.52px",
        "topRight": "65.52px",
        "bottomRight": "65.52px",
        "bottomLeft": "65.52px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://heyfood.africa/icons/new/logo-long.svg",
    "favicon": "https://heyfood.africa/icons/favicon.ico",
    "ogImage": null,
    "logoAlt": "heyfood-logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, matches the brand name 'Heyfood', and is the most prominent logo available.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Ordering",
      "reasoning": "The button 'Start Ordering' is likely the primary CTA as it encourages immediate user interaction with the service, aligning with the site's purpose of facilitating food orders."
    },
    "secondary": {
      "index": 6,
      "text": "Sign In",
      "reasoning": "The 'Sign In' button is secondary, as it allows existing users to access their accounts, which is a supportive action to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban food enthusiasts"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, matches the brand name 'Heyfood', and is the most prominent logo available.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}