# Heyfood Brand Identity

A complete profile of **Heyfood**'s visual system — colors, typography, components, and personality — extracted from [https://heyfood.africa/](https://heyfood.africa/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://heyfood.africa/.  
**primary**  
`#00A205`  
**rgb(0, 162, 5)**

**secondary**  
`#555D65`  
**rgb(85, 93, 101)**

**accent**  
`#0000EE`  
**rgb(0, 0, 238)**

**background**  
`#FFFFFF`  
**rgb(255, 255, 255)**

**textPrimary**  
`#000000`  
**rgb(0, 0, 0)**

**link**  
`#0000EE`  
**rgb(0, 0, 238)**

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Arial  
**heading**  
Arial

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Heyfood's actual button styles.

### Input

`input`  
background: transparent  
textColor: `#000000`  
borderColor: null  
borderRadius: `0px`  
shadow: none

### Button Primary

`buttonPrimary`  
background: `#000000`  
textColor: `#FFFFFF`  
borderRadius: `65.52px`  
shadow: none

### Button Secondary

`buttonSecondary`  
background: `#FFFFFF`  
textColor: `#000000`  
borderRadius: `65.52px`  
shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** urban food enthusiasts

## Heyfood Brand in the Wild

Image: [heyfood.africa](https://heyfood.africa/images/jeff.jpg)  
Source: [heyfood.africa](https://heyfood.africa/merchant)

Image: [serveup.blob.core.windows.net](https://serveup.blob.core.windows.net/heyfood-dashboard/IMG_8671_748x329_rxC5UasofEoKWRnjImnVM.jpg)  
Source: [heyfood.africa](https://www.heyfood.africa/places/best-restaurants-in-sango/seafood)

Image: [heyfood.africa](https://heyfood.africa/images/edvin.jpg)  
Source: [heyfood.africa](https://heyfood.africa/merchant)

Image: [serveup.blob.core.windows.net](https://serveup.blob.core.windows.net/heyfood-dashboard/WhatsApp%20Image%202025-09-27%20at%2011_720x315_Qfh8NdKcJntzGknRs_cnC.jpg)  
Source: [heyfood.africa](https://www.heyfood.africa/places/best-restaurants-in-sango/seafood)

Image: [serveup.blob.core.windows.net](https://serveup.blob.core.windows.net/heyfood-dashboard/Abula%20palace%20logo_1000x1002_-j6-u11N9LvZEyNzPbHFJ.jpg)  
Source: [heyfood.africa](https://www.heyfood.africa/places/basorun)

Image: [serveup.blob.core.windows.net](https://serveup.blob.core.windows.net/heyfood-dashboard/IMG_8324_749x328_N3FYIWfWoOBLtZZv3TlrF.jpg)  
Source: [heyfood.africa](https://www.heyfood.africa/places/best-restaurants-in-sango/chicken)

## Frequently Asked Questions

**What is Heyfood's primary brand color?**  
Heyfood's primary brand color is `#00A205`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Heyfood use?**  
Heyfood uses `#0000EE` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Heyfood use?**  
Heyfood uses Arial as the primary typeface across body and headings.

**Does Heyfood use a light or dark theme?**  
Heyfood's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Heyfood's logo?**  
Heyfood's logo is available directly on their site ([https://heyfood.africa/](https://heyfood.africa/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://heyfood.africa/](https://heyfood.africa/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heyfood.

## Methodology

Brand data on this page was extracted from [https://heyfood.africa/](https://heyfood.africa/) on **2026-07-27** using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Heyfood.