HeyCharge Brand Identity

A complete profile of HeyCharge's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #009245
• accent: #8CC63F
• background: #FFFFFF
• textPrimary: #2D2D2D
• link: #8CC63F

Typography

• primary: Outfit — Google Fonts
• heading: Outfit — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#8CC63F, textColor=#171717, borderRadius=9999px, shadow=none
• buttonSecondary: background=#0A0A0A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Apartment building managers and EV users

HeyCharge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Events | HeyCharge
  • Image:
  • Source: HeyCharge Events
• A Letter from the HeyCharge Founders | HeyCharge
  • Image:
  • Source: Founders Letter
• News & Insights | HeyCharge
  • Image:
  • Source: HeyCharge News
• EV Charging in Underground Garages Without Internet | HeyCharge
  • Image:
  • Source: Underground Garages
• News & Insights | HeyCharge
  • Image:
  • Source: HeyCharge News
• Offline EV Charging for Apartment Buildings | HeyCharge
  • Image:
  • Source: HeyCharge

Working with these fonts

CharacterQuilt.com suggests this flow that can help with font acquisition and usage with permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Outfit", "role": "unknown" }
 ],
 "colors": {
 "primary": "#009245",
 "accent": "#8CC63F",
 "background": "#FFFFFF",
 "textPrimary": "#2D2D2D",
 "link": "#8CC63F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Outfit",
 "heading": "Outfit"
 },
 "fontStacks": {
 "heading": [ "Outfit", "system-ui", "sans-serif" ],
 "body": [ "Outfit", "system-ui", "sans-serif" ],
 "paragraph": [ "Outfit", "system-ui", "sans-serif" ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "36px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#8CC63F",
 "textColor": "#171717",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#0A0A0A",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.heycharge.com/heycharge-logo.svg",
 "favicon": "https://www.heycharge.com/favicon-32.png",
 "ogImage": "https://www.heycharge.com/images/og-default.jpg",
 "logoHref": "/",
 "logoAlt": "HeyCharge"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "Apartment building managers and EV users"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}