Hey Telo Brand Identity

A complete profile of Hey Telo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #9D968E
• accent: #1F514C
• background: #FFFFFF
• textPrimary: #1F514C
• link: #1F514C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Libre Caslon Text — https://fonts.google.com/specimen/Libre+Caslon+Text

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1F514C, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Haustechnik-Betriebe (home technology businesses)

Hey Telo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image:
  • Source: https://heytelo.com/integration-kwp
• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image:
  • Source: https://heytelo.com/register
• 3 schnelle Tricks für bessere Google-Bewertungen
  • Image:
  • Source: https://heytelo.com/blog/3-schnelle-tricks-fuer-bessere-google-bewertungen
• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image:
  • Source: https://heytelo.com/blog
• Was ein verpasster Notdienst-Anruf wirklich kostet
  • Image:
  • Source: https://heytelo.com/blog/was-ein-verpasster-notdienst-anruf-wirklich-kostet

Working with these fonts

Not found on Google Fonts? Follow these instructions to use the fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate through it.
4. Download captured font URLs.
5. Extract @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Libre Caslon Text",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#9D968E",
  "accent": "#1F514C",
  "background": "#FFFFFF",
  "textPrimary": "#1F514C",
  "link": "#1F514C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Libre Caslon Text"
  },
  "fontStacks": {
   "heading": [
    "Libre Caslon Text",
    "serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "56px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1F514C",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/55Otyp3mjnnXGu7JK4MWxZiNm4.png?width=254&height=70",
  "favicon": "https://framerusercontent.com/images/Nx6MtRn7up1SVbhLXeS5fWEaiSA.png",
  "ogImage": "https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Haustechnik-Betriebe (home technology businesses)"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}