Hey Telo Brand Identity

A complete profile of Hey Telo's visual system — colors, typography, components, and personality — extracted from https://www.heytelo.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #9D968E
• accent: #1F514C
• background: #FFFFFF
• textPrimary: #1F514C
• link: #1F514C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Libre Caslon Text — https://fonts.google.com/specimen/Libre+Caslon+Text

Visual Assets

• Logo: https://framerusercontent.com/images/55Otyp3mjnnXGu7JK4MWxZiNm4.png?width=254&height=70
• Favicon: https://framerusercontent.com/images/Nx6MtRn7up1SVbhLXeS5fWEaiSA.png
• Social card (og:image): https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png

UI Components

• buttonPrimary: background=#1F514C, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Haustechnik-Betriebe (home technology businesses)

Hey Telo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image: https://framerusercontent.com/images/AoIEo1zq737TS1mPcDm7zQfrk.png?width=3251&height=2025
  • Source: https://heytelo.com/integration-kwp
• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image: https://framerusercontent.com/images/0EtoN0UlWabLjmwl5TxyDunatYg.png
  • Source: https://heytelo.com/register
• 3 schnelle Tricks für bessere Google-Bewertungen
  • Image: https://framerusercontent.com/images/cZUWYV52VrL2fMYl9AiRPKuus.png?width=1536&height=1024
  • Source: https://heytelo.com/blog/3-schnelle-tricks-fuer-bessere-google-bewertungen
• Hey Telo – Die Telefon-KI für Haustechnik-Betriebe
  • Image: https://framerusercontent.com/images/c3RlYd1Rz4iBt1mQq48P1HWQ7QY.png?width=1536&height=1024
  • Source: https://heytelo.com/blog
• Was ein verpasster Notdienst-Anruf wirklich kostet
  • Image: https://framerusercontent.com/images/o5Jr8PQvcuspMhJHk7CZL9dcs.png?width=1536&height=1024
  • Source: https://heytelo.com/blog/was-ein-verpasster-notdienst-anruf-wirklich-kostet

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.