Hex Brand: Colors, Fonts, Logo & Visual Identity

Hex Brand Identity

A complete profile of Hex's visual system — colors, typography, components, and personality — extracted from https://hex.tech/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://hex.tech/.
primary
#43394C
rgb(67, 57, 76)
secondary
#01011B
rgb(1, 1, 27)
accent
#31263B
rgb(49, 38, 59)
background
#FFFCFC
rgb(255, 252, 252)
textPrimary
#31263B
rgb(49, 38, 59)
link
#31263B
rgb(49, 38, 59)

Typography

Each font links to its Google Fonts page where available.
primary
Cinetype
Cinetype Google Fonts →

heading
Cinetype
Cinetype Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Hex's actual button styles.

Input

Button Primary

Brand Personality

Frequently Asked Questions

What is Hex's primary brand color?
Hex's primary brand color is #43394C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hex use?
Hex uses #31263B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hex use?
Hex uses Cinetype as the primary typeface across body and headings.

Does Hex use a light or dark theme?
Hex's primary site uses a light color scheme, with a background of #FFFCFC.

Where can I find Hex's logo?
Hex's logo is available directly on their site (https://hex.tech/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://hex.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hex.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cinetype",
      "role": "heading"
    },
    {
      "family": "Cinetype Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#43394C",
    "secondary": "#01011B",
    "accent": "#31263B",
    "background": "#FFFCFC",
    "textPrimary": "#31263B",
    "link": "#31263B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cinetype",
      "heading": "Cinetype"
    },
    "fontStacks": {
      "heading": [
        "PP Formula SemiExtended",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Cinetype",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Cinetype",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "16px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#01011B",
      "borderColor": null,
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 1px inset"
    },
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#14141C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22Nav__Hex-sc-17jcvjp-1%20jRnRVC%22%20fill%3D%22none%22%20viewBox%3D%220%200%2052%2020%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22M9%200V6.97333H7V0H0V5.65333V5.67333V12.3267V20H7V10H9V20H16V0H9ZM18%2020H34V12H27V17H25V10H34V0H18V20ZM25%207V3H27V7H25ZM45%207V0H52V5L49%208.5L52%2012V20H45V9.97333H43V20H36V12L39%208.5L36%205V0H43V7H45Z%22%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(67%2C%2057%2C%2076)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://hex.tech/favicon-32x32.png?v=5ec444c71e4751bb5308d69de923cd78",
    "ogImage": "https://cdn.sanity.io/images/e92memrj/production/b4431d6084551660838ede6609fe4e299c1430f7-1200x630.png",
    "logoHref": "/"
  }
}

Methodology

Brand data on this page was extracted from https://hex.tech/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hex.