llms.txt

Heru Brand Identity

A complete profile of Heru's visual system — colors, typography, components, and personality — extracted from https://www.heru.app/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #364153
Accent #1D8FF3
Body Font Lexend Deca
Heading Font Lexend Deca

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: freelancers in Mexico

Heru Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
   "colorScheme": "light",
   "fonts": [
     {
       "family": "Lexend Deca",
       "role": "body"
     }
   ],
   "colors": {
     "primary": "#364153",
     "secondary": "#4A5565",
     "accent": "#1D8FF3",
     "background": "#FFFFFF",
     "textPrimary": "#1D8FF3",
     "link": "#1D8FF3"
   },
   "typography": {
     "fontFamilies": {
       "primary": "Lexend Deca",
       "heading": "Lexend Deca"
     },
     "fontStacks": {
       "heading": [
         "Lexend Deca",
         "system-ui",
         "-apple-system",
         "sans-serif"
       ],
       "body": [
         "Lexend Deca",
         "system-ui",
         "-apple-system",
         "sans-serif"
       ],
       "paragraph": [
         "Lexend Deca",
         "system-ui",
         "-apple-system",
         "sans-serif"
       ]
     },
     "fontSizes": {
       "h1": "56px",
       "h2": "36px",
       "body": "20px"
     }
   },
   "spacing": {
     "baseUnit": 4,
     "borderRadius": "8px"
   },
   "components": {
     "input": {
       "background": "#FFFFFF",
       "textColor": "#1E2939",
       "borderColor": "#E2E8F0",
       "borderRadius": "12px",
       "borderRadiusCorners": {
         "topLeft": "12px",
         "topRight": "12px",
         "bottomRight": "12px",
         "bottomLeft": "12px"
       },
       "shadow": "none"
     },
     "buttonPrimary": {
       "background": "#1D8FF3",
       "textColor": "#FFFFFF",
       "borderRadius": "12px",
       "borderRadiusCorners": {
         "topLeft": "12px",
         "topRight": "12px",
         "bottomRight": "12px",
         "bottomLeft": "12px"
       },
       "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 10px 15px -3px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 4px 6px -4px"
     },
     "buttonSecondary": {
       "background": "#F3F5F7",
       "textColor": "#0C3961",
       "borderColor": "#DBE1E7",
       "borderRadius": "12px",
       "borderRadiusCorners": {
         "topLeft": "12px",
         "topRight": "12px",
         "bottomRight": "12px",
         "bottomLeft": "12px"
       },
       "shadow": "none"
     }
   },
   "images": {
     "logo": "https://www.heru.app/heru-logo.svg",
     "favicon": "https://www.heru.app/favicon.svg",
     "ogImage": "https://www.heru.app/images/og-default.png",
     "logoHref": "/",
     "logoAlt": "Heru"
   },
   "__llm_logo_reasoning": {
     "selectedIndex": 0,
     "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heru'.",
     "confidence": 0.95,
     "source": "llm"
   },
   "__llm_button_reasoning": {
     "primary": {
       "index": 2,
       "text": "Empieza gratis",
       "reasoning": "Button #1 'Empieza gratis' uses the vibrant brand color #1D8FF3 and has strong CTA text, making it the primary call-to-action."
     },
     "secondary": {
       "index": 1,
       "text": "Recibe asesoría gratis",
       "reasoning": "Button #8 'Recibe asesoría gratis' has a different background color #F3F5F7 and serves as a secondary action with supportive text."
     },
     "confidence": 0.95
   },
   "personality": {
     "tone": "professional",
     "energy": "medium",
     "targetAudience": "freelancers in Mexico"
   },
   "designSystem": {
     "framework": "tailwind",
     "componentLibrary": ""
   },
   "confidence": {
     "buttons": 0.95,
     "colors": 0.9,
     "overall": 0.925
   },
   "__llm_metadata": {
     "logoSelection": {
       "llmCalled": true,
       "llmSucceeded": true,
       "finalSource": "llm",
       "rawLogoSelection": {
         "selectedLogoIndex": 0,
         "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heru'.",
         "confidence": 0.95
       }
     },
     "buttonClassification": {
       "llmCalled": true,
       "llmSucceeded": true
     }
   }
}