Heru Brand: Colors, Fonts, Logo & Visual Identity

Heru Brand Identity

A complete profile of Heru's visual system — colors, typography, components, and personality — extracted from https://www.heru.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.heru.app/.

primary: #364153
secondary: #4A5565
accent: #1D8FF3
background: #FFFFFF
textPrimary: #1D8FF3
link: #1D8FF3

Typography

Each font links to its Google Fonts page where available.

primary: Lexend Deca
heading: Lexend Deca
Font Stack: Lexend Deca, system-ui, -apple-system, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Input
Background: #FFFFFF
Text Color: #1E2939
Border Color: #E2E8F0
Border Radius: 12px
Shadow: none
Button Primary
Background: #1D8FF3
Text Color: #FFFFFF
Border Radius: 12px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 10px 15px -3px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 4px 6px -4px
Button Secondary
Background: #F3F5F7
Text Color: #0C3961
Border Color: #DBE1E7
Border Radius: 12px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: freelancers in Mexico

Heru Brand in the Wild

Image: heru.app
Source: heru.app

Image: cdn.sanity.io
Source: heru.app

Image: heru.app
Source: heru.app

Image: cdn.sanity.io
Source: heru.app

Image: heru.app
Source: heru.app

Image: cdn.sanity.io
Source: heru.app

Frequently Asked Questions

What is Heru's primary brand color?
Heru's primary brand color is #364153. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Heru use?
Heru uses #1D8FF3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Heru use?
Heru uses Lexend Deca as the primary typeface across body and headings.
Does Heru use a light or dark theme?
Heru's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Heru's logo?
Heru's logo is available directly on their site (https://www.heru.app/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.heru.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heru.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend Deca",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#364153",
    "secondary": "#4A5565",
    "accent": "#1D8FF3",
    "background": "#FFFFFF",
    "textPrimary": "#1D8FF3",
    "link": "#1D8FF3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lexend Deca",
      "heading": "Lexend Deca"
    },
    "fontStacks": {
      "heading": [
        "Lexend Deca",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Lexend Deca",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Lexend Deca",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1E2939",
      "borderColor": "#E2E8F0",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1D8FF3",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 10px 15px -3px, oklab(0.642009 -0.0569877 -0.167262 / 0.2) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#F3F5F7",
      "textColor": "#0C3961",
      "borderColor": "#DBE1E7",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.heru.app/heru-logo.svg",
    "favicon": "https://www.heru.app/favicon.svg",
    "ogImage": "https://www.heru.app/images/og-default.png",
    "logoHref": "/",
    "logoAlt": "Heru"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "freelancers in Mexico"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}