# HeroUI Brand Identity

A complete profile of **HeroUI**'s visual system — colors, typography, components, and personality — extracted from [https://heroui.com](https://heroui.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://heroui.com.

| Color          | Hex      | RGB                  |
|----------------|----------|----------------------|
| Primary        | #0485F7  | rgb(4, 133, 247)     |
| Secondary      | #F7D9D9  | rgb(247, 217, 217)   |
| Accent         | #0485F7  | rgb(4, 133, 247)     |
| Background     | #F5F5F5  | rgb(245, 245, 245)   |
| Text Primary   | #18181B  | rgb(24, 24, 27)      |
| Link           | #FF383C  | rgb(255, 56, 60)     |

## Typography

Each font links to its Google Fonts page where available.

### Fonts
- **Body**: Inter  
- **Heading**: Inter

## UI Components

Live previews rendered using HeroUI's actual button styles.

### Input

- Background: #FFFFFF  
- Text Color: #18181B  
- Border Color: null  
- Border Radius: 12px  
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 4px 0px, rgba(0, 0, 0, 0.06) 0px 1px 2px 0px, rgba(0, 0, 0, 0.06) 0px 0px 1px 0px

### Button Primary

- Background: #0485F7  
- Text Color: #FCFCFC  
- Border Radius: 24px  
- Shadow: none

### Button Secondary

- Background: transparent  
- Text Color: #18181B  
- Border Color: #DEDEE0  
- Border Radius: 24px  
- Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** developers and designers

## HeroUI Brand in the Wild

### Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63.8763%2024.0707C63.8763%2020.4817%2062.4078%2018.8253%2059.4709%2018.8253C56.1076%2018.8253%2053.7391%2021.0799%2053.7391%2026.1412V37.7363H47.6756V5.52769H53.7391V17.3069C55.2075%2014.9142%2057.6234%2013.7179%2060.9394%2013.7179C66.5764%2013.7179%2069.8924%2017.1688%2069.8924%2022.9664V37.7363H63.8763V24.0707Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(8.34178%200.607349%20-2.12998)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M84.8996%2038.4725C77.3677%2038.4725%2072.5832%2033.5952%2072.5832%2026.0952C72.5832%2018.6872%2077.3203%2013.7179%2084.8996%2013.7179C93.0947%2013.7179%2097.5475%2019.5154%2096.3158%2027.6596H78.6467C78.9783%2031.5247%2081.252%2033.7333%2084.8996%2033.7333C87.8839%2033.7333%2089.684%2032.2149%2090.1577%2030.6964H96.1737C95.2263%2035.2057%2091.0577%2038.4725%2084.8996%2038.4725ZM78.7888%2023.6566H90.4419C90.3945%2020.4817%2088.3102%2018.3191%2084.7574%2018.3191C81.5836%2018.3191%2079.3572%2020.1596%2078.7888%2023.6566Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(8.34178%200.607349%20-2.12998)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M99.6225%2020.3437C99.6225%2016.5246%20101.754%2014.4541%20105.828%2014.4541H113.597V19.4234H105.686V37.7363H99.6225V20.3437Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(8.34178%200.607349%20-2.12998)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M126.863%2038.4725C119.189%2038.4725%20114.31%2033.5492%20114.31%2026.0952C114.31%2018.6412%20119.189%2013.7179%20126.863%2013.7179C134.442%2013.7179%20139.322%2018.6412%20139.322%2026.0952C139.322%2033.5492%20134.442%2038.4725%20126.863%2038.4725ZM126.863%2033.4572C130.653%2033.4572%20133.163%2030.5584%20133.163%2026.0952C133.163%2021.632%20130.653%2018.6872%20126.863%2018.6872C123.026%2018.6872%20120.515%2021.632%20120.515%2026.0952C120.515%2030.5584%20123.026%2033.4572%20126.863%2033.4572Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(8.34178%200.607349%20-2.12998)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## Frequently Asked Questions

**What is HeroUI's primary brand color?**  
HeroUI's primary brand color is #0485F7. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does HeroUI use?**  
HeroUI uses Inter as the primary typeface across body and headings.

**Does HeroUI use a light or dark theme?**  
HeroUI's primary site uses a light color scheme, with a background of #F5F5F5.

**Where can I find HeroUI's logo?**  
HeroUI's logo is available directly on their site (https://heroui.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://heroui.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HeroUI.

## Methodology

Brand data on this page was extracted from [https://heroui.com](https://heroui.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.