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"alt": "Life as an SDR at Heron: If the Email Doesn't Work, Get on a Plane",
"source_url": "https://www.herondata.io/blog/life-as-an-sdr-at-heron-if-the-email-doesnt-work-get-on-a-plane",
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"alt": "Release Notes - Heron",
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}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Dmsans&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/heron-data",
"agent_instructions": "You are designing or implementing in Heron Data's brand identity.\n\n# Brand profile\n- Company: Heron Data\n- Source: https://www.herondata.io\n- Color scheme: light\n\n# Colors\n- primary: #01083A\n- secondary: #101828\n- accent: #007EF4\n- background: #FFFFFF\n- textPrimary: #007EF4\n- link: #007EF4\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Dmsans — https://fonts.google.com/specimen/Dmsans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#007EF4, textColor=#FFFFFF, borderColor=#007EF4, borderRadius=8px, shadow=none\n- buttonSecondary: background=#01083A, textColor=#F5FBFF, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/heron-data.json",
"page_markdown": "# Heron Data Brand Identity\n\nA complete profile of **Heron Data**'s visual system — colors, typography, components, and personality — extracted from https://www.herondata.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/heron-data\n- Machine-readable JSON: https://characterquilt.com/branding/heron-data.json\n- Per-page llms.txt: https://characterquilt.com/branding/heron-data/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #01083A |\n| Accent | #007EF4 |\n| Body Font | Inter |\n| Heading Font | Dmsans |\n\n## Color Palette\n\n- primary: #01083A\n- secondary: #101828\n- accent: #007EF4\n- background: #FFFFFF\n- textPrimary: #007EF4\n- link: #007EF4\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Dmsans — https://fonts.google.com/specimen/Dmsans\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20199%2050%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cg%20clip-path%3D%22url(%23clip0_889_4858)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M4.53683%204.61572L24.2645%2010.0289L30.6214%2019.1512L38.1962%2011.9293L49.75%2018.0293L38.2287%2021.6287L37.6043%2029.6935L18.5243%2045.384H4.39415L19.4708%2033.7342L20.4221%2027.9066L0.25%2010.2763L8.78213%2010.8087L4.53683%204.61572ZM37.555%2014.2604L31.3435%2020.1825L36.5145%2027.6073L37.555%2014.2604ZM9.67523%2012.1116L3.82354%2011.7464L17.7963%2023.9586L9.67523%2012.1116ZM20.7278%2026.0335L23.1783%2011.0216L7.4853%206.7155L20.7278%2026.0335ZM21.812%2027.1177L24.2496%2012.1846L35.7069%2028.6261L21.812%2027.1177ZM21.6112%2028.348L35.4609%2029.8514L19.1815%2043.2325L21.6112%2028.348ZM19.177%2035.5342L17.7723%2044.1393H8.04072L19.177%2035.5342ZM38.334%2020.2918L38.8485%2013.6812L46.5234%2017.7333L38.334%2020.2918Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3C%2Fg%3E%0A%20%20%3Cpath%20d%3D%22M130.597%2035.0334V20.1577H134.225L134.644%2022.3067H134.839C135.453%2021.5439%20136.216%2020.9485%20137.128%2020.5206C138.058%2020.0926%20139.091%2019.8786%20140.226%2019.8786C141.547%2019.8786%20142.654%2020.1112%20143.547%2020.5764C144.44%2021.0415%20145.11%2021.7114%20145.556%2022.5858C146.022%2023.4417%20146.254%2024.4744%20146.254%2025.6838V35.0334H142.152V26.2978C142.152%2025.5535%20142.012%2024.9395%20141.733%2024.4558C141.472%2023.9534%20141.091%2023.5813%20140.589%2023.3394C140.086%2023.0975%20139.482%2022.9766%20138.774%2022.9766C137.844%2022.9766%20137.026%2023.1905%20136.318%2023.6185C135.63%2024.0278%20135.081%2024.5581%20134.672%2025.2093V35.0334H130.597Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M120.185%2035.3125C118.901%2035.3125%20117.738%2035.145%20116.696%2034.8101C115.673%2034.4752%20114.799%2033.9915%20114.073%2033.3589C113.347%2032.7262%20112.78%2031.9634%20112.371%2031.0703C111.98%2030.1772%20111.784%2029.1817%20111.784%2028.084V27.0792C111.784%2025.6094%20112.129%2024.3348%20112.817%2023.2557C113.505%2022.1765%20114.473%2021.3485%20115.72%2020.7717C116.985%2020.1763%20118.473%2019.8786%20120.185%2019.8786C121.469%2019.8786%20122.623%2020.0461%20123.646%2020.381C124.688%2020.7159%20125.572%2021.1997%20126.297%2021.8323C127.042%2022.4649%20127.609%2023.2278%20128%2024.1209C128.39%2024.9953%20128.586%2025.9815%20128.586%2027.0792V28.084C128.586%2029.5539%20128.242%2030.8377%20127.553%2031.9355C126.883%2033.0146%20125.916%2033.8519%20124.651%2034.4473C123.404%2035.0241%20121.916%2035.3125%20120.185%2035.3125ZM120.185%2032.2983C121.041%2032.2983%20121.776%2032.1587%20122.39%2031.8797C123.023%2031.582%20123.506%2031.1726%20123.841%2030.6516C124.176%2030.1121%20124.344%2029.4981%20124.344%2028.8096V26.3536C124.344%2025.6466%20124.176%2025.0326%20123.841%2024.5116C123.506%2023.9906%20123.023%2023.5906%20122.39%2023.3115C121.776%2023.0138%20121.041%2022.8649%20120.185%2022.8649C119.348%2022.8649%20118.613%2023.0138%20117.98%2023.3115C117.366%2023.5906%20116.883%2023.9906%20116.529%2024.5116C116.194%2025.0326%20116.027%2025.6466%20116.027%2026.3536V28.8096C116.027%2029.4981%20116.194%2030.1121%20116.529%2030.6516C116.883%2031.1726%20117.366%2031.582%20117.98%2031.8797C118.613%2032.1587%20119.348%2032.2983%20120.185%2032.2983Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M101.912%2035.0334V20.1577H105.624L105.931%2022.3905H106.126C106.517%2021.5532%20106.991%2020.9392%20107.549%2020.5485C108.108%2020.1577%20108.861%2019.9624%20109.81%2019.9624H110.787L111.01%2023.6743H109.363C108.768%2023.6743%20108.266%2023.7487%20107.856%2023.8976C107.466%2024.0464%20107.121%2024.2697%20106.824%2024.5674C106.545%2024.8465%20106.266%2025.2093%20105.986%2025.6559V35.0334H101.912Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M91.8262%2035.3125C90.561%2035.3125%2089.4074%2035.145%2088.3654%2034.8101C87.3421%2034.4752%2086.4583%2034.0008%2085.714%2033.3868C84.9884%2032.7541%2084.4302%2031.9913%2084.0395%2031.0982C83.6487%2030.1865%2083.4534%2029.1817%2083.4534%2028.084V27.0792C83.4534%2025.6094%2083.7976%2024.3348%2084.486%2023.2557C85.1745%2022.1765%2086.1513%2021.3485%2087.4165%2020.7717C88.6817%2020.1763%2090.1516%2019.8786%2091.8262%2019.8786C93.0542%2019.8786%2094.1613%2020.0461%2095.1474%2020.381C96.1335%2020.6973%2096.9801%2021.1718%2097.6871%2021.8044C98.4128%2022.437%2098.9617%2023.1905%2099.3338%2024.065C99.7059%2024.9209%2099.892%2025.8884%2099.892%2026.9676V28.5864H86.9979V26.1582H96.1242L95.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Favicon: https://cdn.prod.website-files.com/675862616b5e61c9450cfef0/677bf6a7c3af47be17d46293_favicon.svg\n- Social card (og:image): https://cdn.prod.website-files.com/675862616b5e61c9450cfef0/677e4fc1e48ddcd5917c71ca_home-og-img.jpg\n\n## UI Components\n\n- buttonPrimary: background=#007EF4, textColor=#FFFFFF, borderColor=#007EF4, borderRadius=8px, shadow=none\n- buttonSecondary: background=#01083A, textColor=#F5FBFF, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Heron Data Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Life as an SDR at Heron: If the Email Doesn't Work, Get on a Plane**\n - Image: https://cdn.prod.website-files.com/6759b60b29bf1f17d2f1e5ec/694477b8627e797240a62c73_image_optimized_4000.png\n - Source: https://www.herondata.io/blog/life-as-an-sdr-at-heron-if-the-email-doesnt-work-get-on-a-plane\n- **Blog | Heron Data**\n - Image: https://cdn.prod.website-files.com/675862616b5e61c9450cfef0/677e4fc1063157077322bcac_blog-og-img.jpg\n - Source: https://www.herondata.io/blog\n- **Introducing Heron Automatic File Renaming**\n - Image: https://cdn.prod.website-files.com/6759b60b29bf1f17d2f1e5ec/678ffd34e01832b21ea37775_heron-automatic-file-renaming.jpg\n - Source: https://www.herondata.io/blog/automatic-file-renaming-launch\n- **Blog | Heron Data**\n - Image: https://cdn.prod.website-files.com/6759b60b29bf1f17d2f1e5ec/694479155d2434dbf512963b_Blog%20Post%20Main%20Photo%20(2).png\n - Source: https://www.herondata.io/blog\n- **Release Notes - Heron**\n - Image: https://storage.googleapis.com/public-heron-docs-assets/2025-03/restricted-industry-setting.png\n - Source: https://docs.herondata.io/miscellaneous/release-notes\n- **Blog | Heron Data**\n - Image: https://cdn.prod.website-files.com/6759b60b29bf1f17d2f1e5ec/6877b13d5f55f533f5a96283_Blog%20Post%20Main%20Photo.png\n - Source: https://www.herondata.io/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Dmsans\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#01083A\",\n \"secondary\": \"#101828\",\n \"accent\": \"#007EF4\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#007EF4\",\n \"link\": \"#007EF4\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Dmsans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"62.4px\",\n \"h2\": \"24px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#007EF4\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#007EF4\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#01083A\",\n \"textColor\": \"#F5FBFF\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/675862616b5e61c9450cfef0/677bf6a7c3af47be17d46293_favicon.svg\",\n \"ogImage\": \"https://cdn.prod.website-files.com/675862616b5e61c9450cfef0/677e4fc1e48ddcd5917c71ca_home-og-img.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 49,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heron'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the vibrant brand color #007EF4, which is consistent with the site's accent color, and has action-oriented text 'Book a demo'.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #1 is selected as the secondary CTA because it uses a different vibrant brand color #01083A, providing a clear visual distinction from the primary button.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heron'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}