Heroku Brand: Colors, Fonts, Logo & Visual Identity
Heroku Brand Identity
A complete profile of Heroku's visual system — colors, typography, components, and personality — extracted from http://heroku.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://heroku.com.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #240643 | rgb(36, 6, 67) |
| secondary | #5A1BA9 | rgb(90, 27, 169) |
| accent | #0176D3 | rgb(1, 118, 211) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0176D3 | rgb(1, 118, 211) |
| link | #0176D3 | rgb(1, 118, 211) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Link |
|---|---|---|
| body | Salesforce Sans | Google Fonts → |
| heading | Avant Garde | Google Fonts → |
UI Components
Live previews rendered using Heroku's actual button styles.
Input
- background: #FFFFFF
- textColor: #000000
- borderColor: null
- borderRadius: 10px
- shadow: rgba(0, 0, 0, 0.1) 0px 1px 3px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 10px 0px
Button Primary
- background: #0176D3
- textColor: #FFFFFF
- borderColor: #0176D3
- borderRadius: 4px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #0176D3
- borderRadius: 4px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: developers and businesses
Visual Assets
Frequently Asked Questions
What is Heroku's primary brand color?
Heroku's primary brand color is #240643. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Heroku use?
Heroku uses #0176D3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Heroku use?
Heroku uses Salesforce Sans for body text and Avant Garde for headings. Fonts were detected on http://heroku.com as part of their live design system.
Does Heroku use a light or dark theme?
Heroku's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Heroku's logo?
Heroku's logo is available directly on their site (http://heroku.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://heroku.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heroku.