# Heroic Labs Brand Identity

A complete profile of **Heroic Labs**'s visual system — colors, typography, components, and personality — extracted from [http://heroiclabs.com](http://heroiclabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://heroiclabs.com.

| Color       | Hex      | RGB                 |
| ----------- | -------- | ------------------- |
| Primary     | #3B3F77 | rgb(59, 63, 119)    |
| Secondary   | #6B59EE | rgb(107, 89, 238)   |
| Accent      | #6B59EE | rgb(107, 89, 238)   |
| Background  | #FFFFFF | rgb(255, 255, 255)  |
| Text Primary| #334155 | rgb(51, 65, 85)     |
| Link        | #334155 | rgb(51, 65, 85)     |

## Typography

Each font links to its Google Fonts page where available.

| Role       | Font | Link                 |
|------------|------|----------------------|
| Primary    | Inter| [Google Fonts →](https://fonts.google.com/specimen/Inter) |
| Heading     | Inter| [Google Fonts →](https://fonts.google.com/specimen/Inter)  |

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## UI Components

Live previews rendered using Heroic Labs's actual button styles.

### Input

| Property       | Value               |
|----------------|---------------------|
| Background      | #FFFFFF            |
| Text Color      | #292524            |
| Border Color    | null               |
| Border Radius    | 9999px             |
| Shadow         | none                |

### Button Primary

| Property       | Value               |
|----------------|---------------------|
| Background      | #6B59EE            |
| Text Color      | #FFFFFF            |
| Border Color    | #5B55D5            |
| Border Radius    | 9999px             |
| Shadow         | none                |

### Button Secondary

| Property       | Value               |
|----------------|---------------------|
| Background      | #FFFFFF            |
| Text Color      | #334155            |
| Border Color    | #E5E7EB            |
| Border Radius     | 10.5px            |
| Shadow         | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px |

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** game developers and tech companies

## Frequently Asked Questions

### What is Heroic Labs's primary brand color?

Heroic Labs's primary brand color is #3B3F77. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Heroic Labs use?

Heroic Labs uses #6B59EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Heroic Labs use?

Heroic Labs uses Inter as the primary typeface across body and headings.

### Does Heroic Labs use a light or dark theme?

Heroic Labs's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Heroic Labs's logo?

Heroic Labs's logo is available directly on their site (http://heroiclabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from http://heroiclabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heroic Labs.