Heroic Labs Brand: Colors, Fonts, Logo & Visual Identity
Heroic Labs Brand Identity
A complete profile of Heroic Labs's visual system — colors, typography, components, and personality — extracted from http://heroiclabs.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://heroiclabs.com.
| Color | Hex | RGB |
|---|---|---|
| Primary | #3B3F77 | rgb(59, 63, 119) |
| Secondary | #6B59EE | rgb(107, 89, 238) |
| Accent | #6B59EE | rgb(107, 89, 238) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #334155 | rgb(51, 65, 85) |
| Link | #334155 | rgb(51, 65, 85) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| Primary | Inter | Google Fonts → |
| Heading | Inter | Google Fonts → |
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Heroic Labs's actual button styles.
Input
| Property | Value |
|---|---|
| Background | #FFFFFF |
| Text Color | #292524 |
| Border Color | null |
| Border Radius | 9999px |
| Shadow | none |
Button Primary
| Property | Value |
|---|---|
| Background | #6B59EE |
| Text Color | #FFFFFF |
| Border Color | #5B55D5 |
| Border Radius | 9999px |
| Shadow | none |
Button Secondary
| Property | Value |
|---|---|
| Background | #FFFFFF |
| Text Color | #334155 |
| Border Color | #E5E7EB |
| Border Radius | 10.5px |
| Shadow | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px |
Brand Personality
Tone: professional Energy: medium Audience: game developers and tech companies
Frequently Asked Questions
What is Heroic Labs's primary brand color?
Heroic Labs's primary brand color is #3B3F77. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Heroic Labs use?
Heroic Labs uses #6B59EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Heroic Labs use?
Heroic Labs uses Inter as the primary typeface across body and headings.
Does Heroic Labs use a light or dark theme?
Heroic Labs's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Heroic Labs's logo?
Heroic Labs's logo is available directly on their site (http://heroiclabs.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://heroiclabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heroic Labs.