hera.json
Hera Brand Identity
A complete profile of Hera's visual system — colors, typography, components, and personality — extracted from https://hellohera.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/hera
- Machine-readable JSON: https://characterquilt.com/branding/hera.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #9D968E |
| Accent | #3B2231 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #9D968E
- secondary: #F7EEE2
- accent: #3B2231
- background: #E1E7EE
- textPrimary: #3B2231
- link: #3B2231
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: 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2Fsvg%3E
- Favicon: https://framerusercontent.com/images/nLRh0RwxuBsftwB9JXGomwiImQ.png
- Social card (og:image): https://framerusercontent.com/assets/SMye3DNwhBzQJl6nW6qctnl60.png
Brand Personality
Tone: professional · Energy: medium · Audience: families with aging parents
Hera Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- About Hera | Changing the way we care for our parents
- Hera | Medicare-Covered Care Management for Aging Parents
- Contact Hera | Schedule a Free Consultation
- Hera | Medicare-Covered Care Management for Aging Parents
- Hera | Medicare-Covered Care Management for Aging Parents
- About Hera | Changing the way we care for our parents