# HER Brand Identity

A complete profile of **HER**'s visual system — colors, typography, components, and personality — extracted from [http://weareher.com](http://weareher.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://weareher.com.

| Color      | Hex Code | RGB                |
|------------|----------|--------------------|
| Primary    | #0000EE  | rgb(0, 0, 238)     |
| Secondary  | #3858E9  | rgb(56, 88, 233)   |
| Accent     | #C93B2B  | rgb(201, 59, 43)   |
| Background | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary| #C93B2B  | rgb(201, 59, 43)   |
| link       | #C93B2B  | rgb(201, 59, 43)   |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font                      |
|--------|---------------------------|
| Primary| Archivo Regular           |
| Heading| Archivo ExtraBold         |
|        | [Archivo Regular →](https://fonts.google.com/specimen/Archivo+Regular) |
|        | [Archivo ExtraBold →](https://fonts.google.com/specimen/Archivo+ExtraBold) |

## Visual Assets

Logo

Favicon

## UI Components

### Button Primary
- Background: #C93B2B
- Text Color: #FFFFFF
- Border Radius: 40px
- Shadow: none

### Button Secondary
- Background: #FFFFFF
- Text Color: #000000
- Border Radius: 0px
- Shadow: none

## Brand Personality

**Tone:** playful
**Energy:** high
**Audience:** LGBTQ+ community, specifically lesbians and queer women

## HER Brand in the Wild

- Image Source: [ispot.tv](https://www.ispot.tv/topic/musician/nIw/her)

- Image Source: [timesofindia.indiatimes.com](https://timesofindia.indiatimes.com/sports/nfl/news/dianna-russini-faces-tough-questions-as-mike-vrabels-arizona-comments-align-with-newly-released-photos-challenging-her-report/articleshow/130498034.cms)

- Image Source: [sva.design](https://sva.design/projects/11682/movie-landing-website-her-2013/)

- Image Source: [theimpression.com](https://theimpression.com/burberry-her-fragrance-campaign-by-juergen-teller/)

- Image Source: [whri.org](https://whri.org/her-bc/)

- Image Source: [blog.hubspot.com](https://blog.hubspot.com/marketing/fantastic-landing-page-examples)

## Frequently Asked Questions

**What is HER's primary brand color?**  
HER's primary brand color is #0000EE.

**What accent color does HER use?**  
HER uses #C93B2B as an accent color.

**What font does HER use?**  
HER uses Archivo Regular for body text and Archivo ExtraBold for headings.

**Does HER use a light or dark theme?**  
HER's primary site uses a light color scheme.

**Where can I find HER's logo?**  
HER's logo is available directly on their site (http://weareher.com).

**How was this brand profile generated?**  
This profile was extracted using the Firecrawl branding extraction API.