HER Brand: Colors, Fonts, Logo & Visual Identity
HER Brand Identity
A complete profile of HER's visual system — colors, typography, components, and personality — extracted from http://weareher.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://weareher.com.
| Color | Hex Code | RGB |
|---|---|---|
| Primary | #0000EE | rgb(0, 0, 238) |
| Secondary | #3858E9 | rgb(56, 88, 233) |
| Accent | #C93B2B | rgb(201, 59, 43) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #C93B2B | rgb(201, 59, 43) |
| link | #C93B2B | rgb(201, 59, 43) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| Primary | Archivo Regular |
| Heading | Archivo ExtraBold |
| Archivo Regular → | |
| Archivo ExtraBold → |
Visual Assets
Logo
Favicon
UI Components
Button Primary
- Background: #C93B2B
- Text Color: #FFFFFF
- Border Radius: 40px
- Shadow: none
Button Secondary
- Background: #FFFFFF
- Text Color: #000000
- Border Radius: 0px
- Shadow: none
Brand Personality
Tone: playful Energy: high Audience: LGBTQ+ community, specifically lesbians and queer women
HER Brand in the Wild
Image Source: ispot.tv
Image Source: timesofindia.indiatimes.com
Image Source: sva.design
Image Source: theimpression.com
Image Source: whri.org
Image Source: blog.hubspot.com
Frequently Asked Questions
What is HER's primary brand color?
HER's primary brand color is #0000EE.
What accent color does HER use?
HER uses #C93B2B as an accent color.
What font does HER use?
HER uses Archivo Regular for body text and Archivo ExtraBold for headings.
Does HER use a light or dark theme?
HER's primary site uses a light color scheme.
Where can I find HER's logo?
HER's logo is available directly on their site (http://weareher.com).
How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.