heptabase.json

Heptabase Brand Identity

A complete profile of Heptabase's visual system — colors, typography, components, and personality — extracted from https://heptabase.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F7EDE4
Accent #FF5F57
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Heptabase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F7EDE4",
    "secondary": "#FEBC2E",
    "accent": "#FF5F57",
    "background": "#F7F7F7",
    "textPrimary": "#2E2E2E",
    "link": "#FF5F57"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "36px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E2E2E",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 15, 15, 0.1) 0px 0px 0px 1px, rgba(15, 15, 15, 0.1) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#454545",
      "borderColor": "#D7D7D7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2028%2028%22%20class%3D%22shrink-0%22%20style%3D%22width%3A28px%3Bheight%3A28px%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%232E2E2E%22%20d%3D%22M27.96%2024.466a3.495%203.495%200%201%201-6.99%200%203.495%203.495%200%200%201%206.99%200ZM0%2020.388V2.913a2.913%202.913%200%200%201%205.825%200c0%20.73%200%203.799.002%205.242v1.517c0%20.848.501%201.616%201.278%201.956a5.34%205.34%200%200%200%204.115.073l.243-.096a2.145%202.145%200%200%200%201.354-1.994l-.001-2.038a2.913%202.913%200%200%201%205.825%200v17.475a2.913%202.913%200%200%201-5.825%200V18.35c0-.879-.536-1.669-1.353-1.993l-.243-.097a5.34%205.34%200%200%200-4.115.073%202.136%202.136%200%200%200-1.278%201.957v1.517l-.002.582a2.913%202.913%200%200%201-5.825%200Z%22%20style%3D%22fill%3A%20rgb(46%2C%2046%2C%2046)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://heptabase.com/assets/images/favicon-32x32.png",
    "ogImage": "https://heptabase.com/assets/images/opengraph-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Heptabase'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start your 7-day trial",
      "reasoning": "Button #0 ('Start your 7-day trial') has a strong call-to-action text and uses a dark background color (#2E2E2E) which stands out, making it the primary CTA."
    },
    "secondary": {
      "index": 13,
      "text": "Explore more",
      "reasoning": "Button #1 ('Explore more') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis, suitable for exploration rather than immediate action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Heptabase'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}