# HEO Robotics Brand Identity

A complete profile of **HEO Robotics**'s visual system — colors, typography, components, and personality — extracted from [https://www.heo-robotics.com/](https://www.heo-robotics.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.heo-robotics.com/.

- primary: `#283338`
- secondary: `#459197`
- accent: `#459197`
- background: `#F6F6F6`
- textPrimary: `#000000`
- link: `#295576`

## Typography

Each font links to its Google Fonts page where available.

- primary: Inter
- heading: Inter

Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

```markdown
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## UI Components

- Button Primary 
  - background: `#459197`
  - textColor: `#FFFFFF`
  - borderRadius: `0px`
  - shadow: none

- Button Secondary
  - background: `#F6F6F6`
  - textColor: `#000000`
  - borderColor: `#000000`
  - borderRadius: `0px`
  - shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** businesses and organizations interested in non-earth imaging solutions

## Frequently Asked Questions

1. **What is HEO Robotics's primary brand color?**
   - HEO Robotics's primary brand color is `#283338`. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does HEO Robotics use?**
   - HEO Robotics uses `#459197` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does HEO Robotics use?**
   - HEO Robotics uses Inter as the primary typeface across body and headings.

4. **Does HEO Robotics use a light or dark theme?**
   - HEO Robotics's primary site uses a light color scheme, with a background of `#F6F6F6`.

5. **Where can I find HEO Robotics's logo?**
   - HEO Robotics's logo is available directly on their site ([HEO Robotics](https://www.heo-robotics.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**
   - This profile was extracted from https://www.heo-robotics.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HEO Robotics.