henry.json

HENRY Brand Identity

A complete profile of HENRY's visual system — colors, typography, components, and personality — extracted from http://www.henry.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #752F18
Accent #752F18
Body Font Arial
Heading Font Arial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: commercial real estate brokers

HENRY Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Saans Trial",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#752F18",
    "secondary": "#D6CCC2",
    "accent": "#752F18",
    "background": "#FFFFFF",
    "textPrimary": "#27140F",
    "link": "#27140F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans Trial",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "37px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#752F18",
      "textColor": "#FAF6F2",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D6CCC2",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/68840775c41544949fda29e5/68840775c41544949fda2a4f_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68840775c41544949fda29e5/6887b84675d0e0f62d001a2c_Social%20Sharing%20Image%20-%20Home%20Page.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. Both candidates are tiny and do not clearly represent the brand 'Henry' in a visible or prominent way.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist",
      "reasoning": "Button #0 with text 'Join Waitlist' uses the vibrant brand color #752F18, making it the primary call-to-action for users to engage with the site."
    },
    "secondary": {
      "index": 5,
      "text": "How is the deck created?",
      "reasoning": "Button #5 with text 'How is the deck created?' uses a different background color #D6CCC2, making it suitable as a secondary action for users seeking more information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial real estate brokers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. Both candidates are tiny and do not clearly represent the brand 'Henry' in a visible or prominent way.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}