hellosign.json

HelloSign Brand Identity

A complete profile of HelloSign's visual system — colors, typography, components, and personality — extracted from https://www.hellosign.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0061FE
Accent #0061FE
Body Font AtlasGrotesk
Heading Font AtlasGrotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

HelloSign Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser.
  2. In the Network tab, filter by "Font".
  3. Hard-reload the page and navigate through it.
  4. For each captured font URL: save the file locally.
  5. Copy out the matching @font-face declarations from the page's CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "AtlasGrotesk",
      "role": "body"
    },
    {
      "family": "SharpGroteskDB23",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0061FE",
    "secondary": "#0F503C",
    "accent": "#0061FE",
    "background": "#FFFFFF",
    "textPrimary": "#1E1919",
    "link": "#3984FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AtlasGrotesk",
      "heading": "AtlasGrotesk"
    },
    "fontStacks": {
      "heading": [
        "SharpGroteskDB23",
        "sans-serif"
      ],
      "body": [
        "AtlasGrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "AtlasGrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "12px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#121519",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0061FE",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E1919",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64412cfef2e5476af2f044bd/64480a9b8d4d3b8674406303_sign-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64412cfef2e5476af2f044bd/6441320af2e547320ef091a6_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64412cfef2e5476af2f044bd/648a230bf374dfde400bf582_Container2.png",
    "logoHref": "/",
    "logoAlt": "logo dropboxsign"
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Dropbox Sign'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}