# Hellometer Brand Identity

A complete profile of **Hellometer**'s visual system — colors, typography, components, and personality — extracted from [https://hellometer.io/](https://hellometer.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://hellometer.io/

- **Primary**:  #3C4858
  - rgb(60, 72, 88)
- **Secondary**: #0F2035
  - rgb(15, 32, 53)
- **Accent**: #2897EC
  - rgb(40, 151, 236)
- **Background**: #FFFFFF
  - rgb(255, 255, 255)
- **Text Primary**: #0B1A2E
  - rgb(11, 26, 46)
- **Link**: #0B1A2E
  - rgb(11, 26, 46)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter 
  - Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading**: DM Sans 
  - DM Sans [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Hellometer's actual button styles.

- **Input**
  - background: #0F2035
  - textColor: #FFFFFF
  - borderColor: #314158
  - borderRadius: 2px
  - shadow: none

- **Button Primary**
  - background: #2897EC
  - textColor: #FFFFFF
  - borderRadius: 2px
  - shadow: none

- **Button Secondary**
  - background: #314158
  - textColor: #B0BEC5
  - borderRadius: 33554400px
  - shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** restaurant operators and managers

## Hellometer Brand in the Wild

Image: [hellometer.ai](https://hellometer.ai/_next/image?url=%2Fimages%2Fblog%2Floopai_integration.png&w=3840&q=75)  
Source: [hellometer.io](https://www.hellometer.io/)

Image: [hellometer.ai](https://hellometer.ai/images/blog/loopai_integration.png)  
Source: [hellometer.io](https://www.hellometer.io/)

Image: [hellometer.ai](https://hellometer.ai/opengraph-image?e47fbf7474c56f57)  
Source: [hellometer.io](https://www.hellometer.io/)

Image: [app.hellometer.io](https://www.app.hellometer.io/assets/auth-decoration-a3f89aec.png)  
Source: [app.hellometer.io](https://app.hellometer.io/)

.svg.png)

Image: [hellometer.ai](https://hellometer.ai/images/customer_logos/Carl's_Jr._logo_(2022).svg.png)  
Source: [hellometer.io](https://www.hellometer.io/)

## Frequently Asked Questions

- **What is Hellometer's primary brand color?**
Hellometer's primary brand color is #3C4858. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Hellometer use?**
Hellometer uses #2897EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Hellometer use?**
Hellometer uses Inter for body text and DM Sans for headings. Fonts were detected on https://hellometer.io/ as part of their live design system.

- **Does Hellometer use a light or dark theme?**
Hellometer's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Hellometer's logo?**
Hellometer's logo is available directly on their site (https://hellometer.io/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**
This profile was extracted from https://hellometer.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hellometer.

## Methodology

Brand data on this page was extracted from [https://hellometer.io/](https://hellometer.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Hellometer.