Helium Brand Identity

A complete profile of Helium's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0056F5
• secondary: #0000EE
• accent: #0056F5
• background: #FFFFFF
• textPrimary: #000000
• link: #01033E

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0056F5, textColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Helium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Source
• Helium
  • Image:
  • Source: Source
• Helium
  • Image:
  • Source: Source
• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Source
• How Locket Grew Subscriptions by 77% with Helium - My Framer Site
  • Image:
  • Source: Source
• Introduction - Helium Docs
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0056F5",
  "secondary": "#0000EE",
  "accent": "#0056F5",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#01033E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Geist",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0056F5",
   "textColor": "#000000",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/rRhMGZPD6eMqQFz1w1LR2HQK97Y.svg?width=156&height=33",
  "favicon": "https://framerusercontent.com/images/SOQqXE9XK9nS389QDkinHh0QCQ.png",
  "ogImage": "https://framerusercontent.com/assets/pcH2IHbE0CWp5bIoqCuzG4fafA.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}