# Helicone Brand Identity

A complete profile of **Helicone**'s visual system — colors, typography, components, and personality — extracted from [https://www.helicone.ai/](https://www.helicone.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.helicone.ai/.  
**primary**  
`#5D6673`  
`rgb(93, 102, 115)`  
**secondary**  
`#E7F6FD`  
`rgb(231, 246, 253)`  
**accent**  
`#0CA5EA`  
`rgb(12, 165, 234)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#0CA5EA`  
`rgb(12, 165, 234)`  
**link**  
`#0CA5EA`  
`rgb(12, 165, 234)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)  
**heading**  
Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Helicone's actual button styles.  
### Input  
**input**  
background:`#FFFFFF`  
textColor:`#5D6673`  
borderColor:`#E4E4E7`  
borderRadius:`8px`  
shadow:`none`

### Button Primary  
**buttonPrimary**  
background:`#0CA5EA`  
textColor:`#FFFFFF`  
borderRadius:`16px`  
shadow:`rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px`

### Button Secondary  
**buttonSecondary**  
background:`#F4F4F5`  
textColor:`#18181B`  
borderRadius:`8px`  
shadow:`rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** developers and AI engineers

## Helicone Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.  
  
Image: [helicone.ai](https://www.helicone.ai/static/blog/how-to-gateway/dashboard.webp)  
Source: [helicone.ai](https://www.helicone.ai/blog/how-to-gateway)

Image: [helicone.ai](https://www.helicone.ai/static/blog/browser-use-vs-computer-use-vs-operator/brower-automation-cover.webp)  
Source: [helicone.ai](https://www.helicone.ai/blog/browser-use-vs-computer-use-vs-operator)

Image: [helicone.ai](https://www.helicone.ai/static/changelog/images/20250130-nebius.webp)  
Source: [helicone.ai](https://www.helicone.ai/changelog/20250130-nebius)

Image: [helicone.ai](https://www.helicone.ai/static/blog/prompt-thinking-models/cover.webp)  
Source: [helicone.ai](https://www.helicone.ai/blog/prompt-thinking-models)

Image: [helicone.ai](https://www.helicone.ai/static/blog/manus-benchmark-operator-comparison/manus-mario-clone.webp)  
Source: [helicone.ai](https://www.helicone.ai/blog/manus-benchmark-operator-comparison)

Image: [helicone.ai](https://www.helicone.ai/static/blog/llm-api-providers/replicate.webp)  
Source: [helicone.ai](https://www.helicone.ai/blog/llm-api-providers)

## Frequently Asked Questions

**What is Helicone's primary brand color?**  
Helicone's primary brand color is #5D6673. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Helicone use?**  
Helicone uses #0CA5EA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Helicone use?**  
Helicone uses Inter as the primary typeface across body and headings.

**Does Helicone use a light or dark theme?**  
Helicone's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Helicone's logo?**  
Helicone's logo is available directly on their site (https://www.helicone.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.helicone.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Helicone.

## Methodology

Brand data on this page was extracted from [https://www.helicone.ai/](https://www.helicone.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.