Helicone Brand: Colors, Fonts, Logo & Visual Identity

Helicone Brand Identity

A complete profile of Helicone's visual system — colors, typography, components, and personality — extracted from https://www.helicone.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.helicone.ai/.
primary
#5D6673
rgb(93, 102, 115)
secondary
#E7F6FD
rgb(231, 246, 253)
accent
#0CA5EA
rgb(12, 165, 234)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0CA5EA
rgb(12, 165, 234)
link
#0CA5EA
rgb(12, 165, 234)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Google Fonts →
heading
Inter
Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Helicone's actual button styles.

Input

input
background:#FFFFFF
textColor:#5D6673
borderColor:#E4E4E7
borderRadius:8px
shadow:none

Button Primary

buttonPrimary
background:#0CA5EA
textColor:#FFFFFF
borderRadius:16px
shadow:rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Button Secondary

buttonSecondary
background:#F4F4F5
textColor:#18181B
borderRadius:8px
shadow:rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: developers and AI engineers

Helicone Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: helicone.ai
Source: helicone.ai

Frequently Asked Questions

What is Helicone's primary brand color?
Helicone's primary brand color is #5D6673. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Helicone use?
Helicone uses #0CA5EA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Helicone use?
Helicone uses Inter as the primary typeface across body and headings.

Does Helicone use a light or dark theme?
Helicone's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Helicone's logo?
Helicone's logo is available directly on their site (https://www.helicone.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.helicone.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Helicone.

Methodology

Brand data on this page was extracted from https://www.helicone.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.