# Helcim Brand Identity

A complete profile of **Helcim**'s visual system — colors, typography, components, and personality — extracted from [https://www.helcim.com/](https://www.helcim.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.helcim.com/.

- **Primary:** #815AF0 (rgb(129, 90, 240))
- **Secondary:** #FFD494 (rgb(255, 212, 148))
- **Accent:** #815AF0 (rgb(129, 90, 240))
- **Background:** #FFFFFF (rgb(255, 255, 255))
- **Text Primary:** #232043 (rgb(35, 32, 67))
- **Link:** #232043 (rgb(35, 32, 67))

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** RedHatText-Medium  
  [RedHatText-Medium Google Fonts →](https://fonts.google.com/specimen/RedHatText-Medium)
- **Heading:** RedHatDisplay-Bold  
  [RedHatDisplay-Bold Google Fonts →](https://fonts.google.com/specimen/RedHatDisplay-Bold)
  RedHatDisplay-Bold, sans-serif

## Visual Assets

%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M46.301%2033.5015C44.9324%2033.5015%2043.8653%2033.1174%2043.0996%2032.312C42.2299%2031.4586%2041.7657%2030.1465%2041.7471%2028.4743C41.749%2027.5347%2041.86%2026.5986%2042.0779%2025.6847L46.4024%204.52243L52.6291%203.60767C52.6291%203.60767%2048.0938%2025.322%2047.9844%2025.8687C47.6269%2027.6769%2047.867%2028.6103%2048.2378%2029.0263C50.3001%2031.3306%2055.1101%2027.5302%2055.0994%2025.5726C55.2809%2027.1435%2052.4583%2033.5308%2046.301%2033.5015Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M16.7524%2033.4749C13.8178%2032.5095%2013.4043%2029.4318%2013.9805%2026.8209C14.1193%2025.9435%2014.3807%2024.866%2014.6608%2023.5299C14.957%2022.1404%2015.1944%2021.0603%2015.3385%2020.2922C15.4735%2019.5991%2015.5529%2018.8964%2015.5759%2018.1907C15.5626%2016.7505%2015.0423%2015.9878%2014.0312%2015.9958C13.3243%2015.9958%2011.4995%2016.5878%2010.7472%2019.9962C10.7472%2019.9962%2010.3603%2022.3511%209.10113%2027.7303C7.43909%2036.3899%203.43737%2033.5389%200.00390625%2032.2455C1.00433%2032.1761%202.20218%2030.8133%202.82645%2028.5331C4.96069%2020.7376%207.89528%204.59722%207.89528%204.59722L14.3407%203.48511L11.9023%2014.4756C12.6135%2013.6214%2013.5142%2012.9447%2014.5328%2012.4994C15.2682%2012.2212%2016.0462%2012.0723%2016.8324%2012.0593C18.265%2012.046%2019.3935%2012.4034%2020.2686%2013.1608C21.1463%2013.9742%2021.6025%2015.2117%2021.6265%2016.8545C21.587%2018.151%2021.4127%2019.4399%2021.1063%2020.7003C20.9995%2021.1563%2020.8608%2021.8337%2020.6687%2022.7645C20.2659%2024.3033%2019.3135%2027.981%2020.6901%2029.5172C22.4508%2031.4854%2025.2974%2029.4692%2026.1724%2026.1995C24.5584%2033.3682%2019.1267%2034.2537%2016.7524%2033.4749Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M60.6345%2033.3682C56.0779%2033.2429%2053.9863%2030.0212%2053.9863%2026.7382C53.999%2025.7705%2054.0757%2024.8048%2054.2158%2023.8472C54.3627%2022.7607%2054.6074%2021.6895%2054.9467%2020.6469C55.7871%2018.0573%2056.9343%2016.0197%2058.4416%2014.4863C59.3085%2013.5807%2060.3512%2012.8615%2061.5058%2012.3727C62.6604%2011.8839%2063.9026%2011.6357%2065.1564%2011.6433C66.8292%2011.6273%2068.091%2012.022%2068.918%2012.8247C69.5753%2013.5392%2069.9284%2014.4814%2069.9025%2015.4517C69.9025%2016.4651%2069.7157%2017.2252%2069.2649%2017.7879C69.0807%2018.0283%2068.8436%2018.2231%2068.5721%2018.3572C68.3005%2018.4913%2068.0017%2018.5612%2067.6989%2018.5613C67.169%2018.5518%2066.6548%2018.3796%2066.2262%2018.068C66.5424%2017.2762%2066.7071%2016.4322%2066.7118%2015.5797C66.7347%2015.1364%2066.6251%2014.6963%2066.397%2014.3156C66.307%2014.169%2066.1786%2014.0499%2066.0258%2013.9709C65.873%2013.8919%2065.7016%2013.8562%2065.5299%2013.8675C64.7296%2013.8675%2063.8652%2014.5929%2062.9662%2016.0678C62.0085%2017.6098%2061.2519%2019.2679%2060.7145%2021.0016C60.0449%2023.0925%2059.2179%2026.8235%2060.9013%2028.8237C63.2756%2031.6454%2067.6749%2029.6692%2069.0434%2027.3623C68.8247%2028.2157%2066.6984%2033.5336%2060.6345%2033.3682Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M79.71%2031.8828C78.851%2032.2455%2075.9217%2033.235%2074.9586%2033.243C73.5909%2033.2536%2072.5238%2032.8571%2071.7573%2032.0535C70.8876%2031.2001%2070.4234%2029.8879%2070.4073%2028.2158C70.4031%2027.2765%2070.5106%2026.34%2070.7275%2025.4261L73.502%2012.5954L79.5766%2011.822L76.4819%2026.1862C75.4148%2031.0347%2079.71%2031.8828%2079.71%2031.8828Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M108.344%2033.795C106.623%2033.795%20105.3%2033.3149%20104.481%2032.3602C103.717%2031.439%20103.311%2030.2735%20103.336%2029.0772C103.34%2028.325%20103.408%2027.5745%20103.542%2026.8343C103.686%2025.9728%20103.926%2024.3673%20104.219%2023.0472C104.51%2021.6764%20104.753%2020.6096%20104.9%2019.8468C105.038%2019.1615%20105.116%2018.4655%20105.134%2017.7666C105.134%2016.3478%20104.601%2015.5931%20103.595%2015.6037C102.885%2015.6037%20102.232%2015.9691%20101.629%2016.7345C101.028%2017.5791%20100.59%2018.5277%20100.335%2019.5322L97.5658%2033.0829L91.4859%2033.1363L94.4498%2018.5187C94.534%2018.1698%2094.5646%2017.8101%2094.5405%2017.4519C94.5507%2016.9993%2094.4596%2016.55%2094.2738%2016.1371C94.1659%2015.9653%2094.0153%2015.8244%2093.8367%2015.7281C93.6581%2015.6318%2093.4575%2015.5834%2093.2547%2015.5877C92.4543%2015.5877%2091.79%2016.0064%2091.1871%2016.7719C90.5869%2017.6163%2090.1491%2018.565%2089.8959%2019.5695L87.124%2033.1203L79.3047%2033.1789C79.8023%2033.1901%2080.2872%2033.0215%2080.6704%2032.7041C81.0537%2032.3866%2081.3095%2031.9416%2081.3909%2031.4508L85.1925%2012.6301L91.4005%2011.958L90.963%2014.1396C91.6915%2013.2819%2092.6032%2012.5984%2093.6308%2012.1394C94.4019%2011.8264%2095.2263%2011.6652%2096.0585%2011.6646C97.2243%2011.6646%2098.1928%2011.8993%2098.9024%2012.4487C99.6681%2013.0515%20100.183%2014.0089%20100.447%2015.2224C101.202%2013.9602%20102.277%2012.9196%20103.563%2012.206C104.415%2011.7942%20105.349%2011.5782%20106.295%2011.574C107.714%2011.574%20108.832%2011.9073%20109.648%2012.6594C110.518%2013.4595%20110.982%2014.673%20110.998%2016.2945C110.971%2017.576%20110.812%2018.8514%20110.523%2020.1002C110.379%2020.7589%20109.456%2025.2074%20109.211%2026.3249C108.232%2030.8587%20109.96%2031.8188%20111.06%2031.8561C112.468%2031.9015%20113.994%2030.5226%20113.994%2030.5226C112.345%2032.7202%20110.313%2033.795%20108.344%2033.795Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M35.3066%2030.44C33.2818%2030.456%2030.3205%2029.3172%2031.1128%2024.8608C32.3653%2024.7857%2033.5963%2024.5008%2034.7544%2024.018C35.8934%2023.5367%2036.9487%2022.8778%2037.8811%2022.0658C38.7852%2021.2864%2039.5221%2020.332%2040.0473%2019.2602C40.5467%2018.1971%2040.7967%2017.0341%2040.7783%2015.8598C40.7783%2014.6437%2040.4555%2013.7262%2039.8419%2013.0808C39.0736%2012.2808%2037.8037%2011.8834%2036.0803%2011.8994C33.3965%2011.9234%2031.1235%2012.8542%2029.3147%2014.745C28.515%2015.5938%2027.8191%2016.5348%2027.2418%2017.548C26.6576%2018.6197%2026.1753%2019.7438%2025.8012%2020.9057C25.4607%2021.9482%2025.2152%2023.0193%2025.0676%2024.106C24.9295%2025.0629%2024.8538%2026.0277%2024.8408%2026.9943C24.8408%2031.8722%2029.3041%2033.515%2031.4863%2033.6244C38.6734%2033.9871%2042.0615%2028.1064%2042.9712%2025.7222C42.9819%2025.7195%2039.9513%2030.4774%2035.3066%2030.44ZM32.0439%2019.6335C32.3497%2018.6658%2032.7481%2017.7298%2033.2337%2016.8386C33.6126%2016.089%2034.1028%2015.4012%2034.6877%2014.7984C35.2399%2014.2863%2035.7548%2014.0303%2036.251%2014.0249C36.4164%2014.0057%2036.5837%2014.0386%2036.7296%2014.1189C36.8754%2014.1992%2036.9926%2014.323%2037.0647%2014.473C37.2581%2014.8654%2037.3498%2015.3001%2037.3315%2015.7371C37.3479%2016.6077%2037.1835%2017.4722%2036.8486%2018.2761C36.5084%2019.0836%2036.0538%2019.8381%2035.4987%2020.5163C34.9533%2021.1664%2034.2875%2021.7052%2033.5379%2022.1031C32.8302%2022.4738%2032.0574%2022.7038%2031.2622%2022.7805C31.4693%2021.719%2031.7302%2020.6686%2032.0439%2019.6335Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20class%3D%22logo-dot%22%20d%3D%22M78.2773%207.86431C80.393%207.86431%2082.1082%206.14968%2082.1082%204.03457C82.1082%201.91947%2080.393%200.204834%2078.2773%200.204834C76.1615%200.204834%2074.4463%201.91947%2074.4463%204.03457C74.4463%206.14968%2076.1615%207.86431%2078.2773%207.86431Z%22%20fill%3D%22%23FFD494%22%20style%3D%22fill%3A%20rgb(255%2C%20212%2C%20148)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_2415_54892%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22114%22%20height%3D%2233.5902%22%20fill%3D%22white%22%20transform%3D%22translate(0%200.204834)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E)  
Favicon:

Social Card:

## UI Components

Live previews rendered using Helcim's actual button styles.

- **Input:**
  - Background: #FFFFFF
  - Text Color: #635C7F
  - Border Color: #DCD9E5
  - Border Radius: 5px
  - Shadow: none
  
- **Button Primary:**
  - Background: #815AF0
  - Text Color: #FFFFFF
  - Border Radius: 5px
  - Shadow: none
  
- **Button Secondary:**
  - Background: #FFFFFF
  - Text Color: #815AF0
  - Border Color: #815AF0
  - Border Radius: 5px
  - Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** small to medium-sized businesses

## Helcim Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [helcim.com](https://www.helcim.com/guides/how-hosted-payment-pages-help-you-get-paid/)

Source: [helcim.com](https://www.helcim.com/blog/)

Source: [helcim.com](https://www.helcim.com/news/)

Source: [helcim.com](https://www.helcim.com/blog/)

Source: [helcim.com](https://www.helcim.com/press/)

Source: [helcim.com](https://www.helcim.com/blog/)

## Frequently Asked Questions

- **What is Helcim's primary brand color?**  
 Helcim's primary brand color is #815AF0. It anchors the visual identity across their website, product UI, and marketing materials.
  
- **What font does Helcim use?**  
 Helcim uses RedHatText-Medium for body text and RedHatDisplay-Bold for headings. Fonts were detected on https://www.helcim.com/ as part of their live design system.
  
- **Does Helcim use a light or dark theme?**  
 Helcim's primary site uses a light color scheme, with a background of #FFFFFF.
  
- **Where can I find Helcim's logo?**  
 Helcim's logo is available directly on their site (https://www.helcim.com/). The current logo URL is included in the machine-readable JSON profile linked above.
  
- **How was this brand profile generated?**  
 This profile was extracted from https://www.helcim.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Helcim.

## Methodology

Brand data on this page was extracted from [https://www.helcim.com/](https://www.helcim.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Helcim.