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"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/heirloom",
"agent_instructions": "You are designing or implementing in Heirloom's brand identity.\n\n# Brand profile\n- Company: Heirloom\n- Source: https://www.heirloomcarbon.com/\n- Color scheme: light\n\n# Colors\n- primary: #3898EC\n- secondary: #032933\n- accent: #3898EC\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n# Typography\n- primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl\n- heading: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#FFFFFF, borderColor=#CCCCCC, borderRadius=2px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: environmentally conscious businesses and individuals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/heirloom.json",
"page_markdown": "# Heirloom Brand Identity\n\nA complete profile of **Heirloom**'s visual system — colors, typography, components, and personality — extracted from https://www.heirloomcarbon.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/heirloom\n- Machine-readable JSON: https://characterquilt.com/branding/heirloom.json\n- Per-page llms.txt: https://characterquilt.com/branding/heirloom/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3898EC |\n| Accent | #3898EC |\n| Body Font | Suisse Intl |\n| Heading Font | Suisse Intl |\n\n## Color Palette\n\n- primary: #3898EC\n- secondary: #032933\n- accent: #3898EC\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n## Typography\n\n- primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl\n- heading: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22%20100%25%22%20height%3D%22%20100%25%22%20viewBox%3D%220%200%20201%2050%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M30.1987%2029.7308C29.2025%2030.7308%2029.0462%2032.1731%2029.8275%2033.3654L38.6566%2046.6731L40.6686%2045.3846L31.8395%2032.0769C31.6246%2031.75%2031.8395%2031.4808%2031.9176%2031.4038C32.0153%2031.3269%2032.2692%2031.1154%2032.6013%2031.3269L46.1379%2040.0192L47.4467%2038.0385L33.91%2029.3462C32.6989%2028.5769%2031.2338%2028.7308%2030.218%2029.7115L30.1987%2029.7308Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M25.4325%2031.6731C23.987%2031.6731%2022.8346%2032.5962%2022.5611%2033.9615L19.2404%2049.5192L21.604%2050L24.9246%2034.4423C25.0028%2034.0577%2025.2958%2034%2025.4716%2034C25.6474%2034%2025.9208%2034.0577%2026.0185%2034.4423L29.3392%2050L31.7027%2049.5192L28.382%2033.9615C28.089%2032.5769%2026.917%2031.6731%2025.5106%2031.6731H25.4325Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M18.5567%2021.1538C19.3185%2021.1538%2020.0608%2020.8462%2020.6273%2020.2885C21.643%2019.2885%2021.7993%2017.8462%2021.018%2016.6538L12.1888%203.34615L10.1769%204.63462L19.006%2017.9423C19.2209%2018.2692%2019.0451%2018.5%2018.9279%2018.6154C18.8302%2018.7115%2018.5763%2018.9038%2018.2442%2018.6923L4.70755%2010.0192L3.39881%2012L16.9355%2020.6923C17.4238%2021.0192%2017.9903%2021.1731%2018.5567%2021.1731V21.1538Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M25.4325%2018.3269C26.8584%2018.3269%2028.0304%2017.4231%2028.3039%2016.0385L31.6246%200.480769L29.261%200L25.9404%2015.5577C25.8622%2015.9423%2025.5692%2015.9808%2025.3934%2015.9808C25.2176%2015.9808%2024.9246%2015.9231%2024.8465%2015.5577L21.5649%200L19.2013%200.480769L22.522%2016.0385C22.815%2017.4231%2023.987%2018.3269%2025.3934%2018.3269H25.4325Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M20.6273%2029.7115C19.6115%2028.7308%2018.1465%2028.5769%2016.9355%2029.3462L3.39881%2038.0385L4.70755%2040.0192L18.2442%2031.3269C18.5763%2031.1154%2018.8302%2031.3269%2018.9279%2031.4038C19.0451%2031.5192%2019.2209%2031.7692%2019.006%2032.0769L10.1769%2045.3846L12.1888%2046.6731L21.018%2033.3654C21.7993%2032.1731%2021.643%2030.7308%2020.6468%2029.7308L20.6273%2029.7115Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M35.0429%2024.4808L50.8455%2021.2115L50.3571%2018.9038L34.5546%2022.1731C33.1482%2022.4615%2032.2106%2023.6154%2032.2106%2025C32.2106%2026.3846%2033.1482%2027.5385%2034.5546%2027.8269L50.3571%2031.0962L50.8455%2028.7885L35.0429%2025.5192V25.5577C34.6523%2025.4808%2034.6132%2025.1923%2034.6132%2025.0192C34.6132%2024.8462%2034.6718%2024.5769%2035.0429%2024.4808Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M18.6544%2025C18.6544%2023.5962%2017.7168%2022.4615%2016.3104%2022.1731L0.488335%2018.9038L0%2021.2115L15.8221%2024.4808C16.2127%2024.5577%2016.2713%2024.8462%2016.2713%2025.0192C16.2713%2025.1923%2016.2127%2025.4808%2015.8221%2025.5577L0%2028.8077L0.488335%2031.1154L16.3104%2027.8462C17.7168%2027.5577%2018.6544%2026.4038%2018.6544%2025.0192V25Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M30.2182%2020.3269C30.7847%2020.8654%2031.5269%2021.1731%2032.2887%2021.1731C32.8552%2021.1731%2033.4217%2021%2033.91%2020.6923L47.4467%2012L46.1379%2010.0192L32.6013%2018.7115C32.2692%2018.9231%2032.0348%2018.75%2031.9176%2018.6346C31.8199%2018.5385%2031.6246%2018.2885%2031.8395%2017.9615L40.6686%204.65385L38.6566%203.36538L29.8275%2016.6731C29.0462%2017.8654%2029.2025%2019.3077%2030.2182%2020.3077V20.3269Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M131.89%2012.7115H129.409V37.2692H131.89V12.7115Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M143.922%2018.6538C139.84%2018.6538%20135.484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Favicon: https://cdn.prod.website-files.com/639c8f646dc35afd81aeebc2/63dc372630627c33cf1857ae_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/639c8f646dc35afd81aeebc2/651aee726de0080273ee5ad9_Heirloom_SocialShare.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#FFFFFF, borderColor=#CCCCCC, borderRadius=2px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: environmentally conscious businesses and individuals\n\n## Heirloom Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Heirloom Blog - Heirloom unveils America's first commercial Direct Air Capture facility**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/654d6d451aea19c195a2fe17_Heirloom_DAC-Facility-9V6A0343_webres_p1.jpg\n - Source: https://www.heirloomcarbon.com/news/heirloom-unveils-americas-first-commercial-direct-air-capture-facility\n- **Heirloom and Microsoft sign one of the largest permanent CO2 removal deals to-date - Heirloom Blog**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/64f9293a759c4491c91beb67_Microsoft_Blog_Tile_Small.png\n - Source: https://www.heirloomcarbon.com/news/heirloom-and-microsoft-sign-permanent-co2-removal-deal\n- **Heirloom Blog - Working with United Sustainable Flight Fund to Accelerate Aviation's Path to True Net Zero**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/67bd24e85b1e80ed79854f66_Heirloom_United_BlogArtboard%201%404x.png\n - Source: https://www.heirloomcarbon.com/news/accelerating-aviations-path-to-true-net-zero-with-united-sustainable-flight-fund\n- **Heirloom Blog - Welcome, Shopify, and what are we waiting for?**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/63c6b3a79e820c611a0e49dc_Frame%2031.png\n - Source: https://www.heirloomcarbon.com/news/welcome-shopify-and-what-are-we-waiting-for\n- **Heirloom Blog - Introducing Heirloom: Scaling nature's carbon removal process to restore our atmosphere**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/63dc099e682caa546d57cee5_pexels-anna-shvets.jpg\n - Source: https://www.heirloomcarbon.com/news/announcing-heirloom\n- **Heirloom Blog - CO2 removed from the atmosphere by Direct Air Capture is permanently stored in concrete for the first time**\n - Image: https://cdn.prod.website-files.com/63a39979efca11f574c3742c/63dad5d9b757560493753871_co2-is-injected-into-reclaimed-water.jpg\n - Source: https://www.heirloomcarbon.com/news/co2-removed-from-the-atmosphere-by-direct-air-capture-is-permanently-stored-in-concrete-for-the-first-time\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Suisse Intl\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Suisse Intl Mono\",\n \"role\": \"monospace\"\n },\n {\n \"family\": \"Favorit Mono\",\n \"role\": \"monospace\"\n }\n ],\n \"colors\": {\n \"primary\": \"#3898EC\",\n \"secondary\": \"#032933\",\n \"accent\": \"#3898EC\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#0000EE\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Suisse Intl\",\n \"heading\": \"Suisse Intl\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Suisse Intl\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Suisse Intl\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Suisse Intl\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"123.75px\",\n \"h2\": \"22.5px\",\n \"body\": \"22.5px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"3px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#CCCCCC\",\n \"borderRadius\": \"2px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"2px\",\n \"topRight\": \"2px\",\n \"bottomRight\": \"2px\",\n \"bottomLeft\": \"2px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/639c8f646dc35afd81aeebc2/63dc372630627c33cf1857ae_favicon-32x32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/639c8f646dc35afd81aeebc2/651aee726de0080273ee5ad9_Heirloom_SocialShare.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 8,\n \"reasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Remove Co2\",\n \"reasoning\": \"The button labeled 'Remove Co2' is the only button available and serves as the main call-to-action on the page. Despite its white background, it is the primary action-oriented button.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"There is only one button available, so no secondary button can be selected.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"environmentally conscious businesses and individuals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.95,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}