# Heimdal Brand Identity

A complete profile of **Heimdal**'s visual system — colors, typography, components, and personality — extracted from [heimdalccu.com](https://www.heimdalccu.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.heimdalccu.com.

- **primary**: #0000EE 
- **secondary**: #01173A 
- **accent**: #001639 
- **background**: #FFFFFF 
- **textPrimary**: #001639 
- **link**: #001639

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Manrope  
- **heading**: Manrope

Manrope [Google Fonts →](https://fonts.google.com/specimen/Manrope)

## Visual Assets

Logo

.png)

Favicon

## UI Components

Live previews rendered using Heimdal's actual button styles.

- **Button Primary** 
  - background: #001639 
  - textColor: #FFFFFF 
  - borderColor: #001639 
  - borderRadius: 5px 
  - shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** environmentally conscious consumers and businesses

## Heimdal Brand in the Wild

Source: [heimdalccu.com](https://heimdalccu.com/)

Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/657fd5f8787e20793dd066ee/6596cd561cdd1824414cc8a2_Carbon-Herald-logo-1.png)

Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/657fd5f8787e20793dd066ee/65e86fd97f5a151ebc754ce4_63061b17af6211fb49ecc45f.png)

Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/657fd5f8787e20793dd066ee/6712ba20477753c231b170f3_square.jpeg)

Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/657fd5f8787e20793dd066ee/65b292fed9222d934c1d9e85_forbes%2030u30.png)

Source: [heimdalccu.com](https://heimdalccu.com/)

## Frequently Asked Questions

- **What is Heimdal's primary brand color?** 
  Heimdal's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Heimdal use?** 
  Heimdal uses #001639 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Heimdal use?** 
  Heimdal uses Manrope as the primary typeface across body and headings.

- **Does Heimdal use a light or dark theme?** 
  Heimdal's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Heimdal's logo?** 
  Heimdal's logo is available directly on their site (https://www.heimdalccu.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?** 
  This profile was extracted from https://www.heimdalccu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heimdal.

## Methodology

Brand data on this page was extracted from [heimdalccu.com](https://www.heimdalccu.com) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API which inspects each site's live CSS, font network requests, color tokens, and component styles.