heidi health.json

{
  "name": "Heidi Health",
  "slug": "heidi-health",
  "domain": "https://www.heidihealth.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
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        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Georgia",
        "role": "heading"
      }
    ],
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      "link": "#28030F"
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        "paragraph": [
          "Inter",
          "system-ui",
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      "fontSizes": {
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        "h2": "56px",
        "body": "12px"
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    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
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    "components": {
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      },
      "buttonSecondary": {
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          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
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  "font_resources": [
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      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
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  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Georgia&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/heidi-health",
  "agent_instructions": "You are designing or implementing in Heidi Health's brand identity.\n\n# Brand profile\n- Company: Heidi Health\n- Source: https://www.heidihealth.com/\n- Color scheme: light\n\n# Colors\n- primary: #FBF582\n- secondary: #755760\n- accent: #FBF582\n- background: #FCFAF8\n- textPrimary: #28030F\n- link: #28030F\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#28030F, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#FBF582, textColor=#28030F, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(120, 90, 60, 0.06) 0px 1px 3px 1px, rgba(120, 90, 60, 0.03) 0px 1px 1px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#28030F, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: healthcare professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/heidi-health.json",
  "page_markdown": "# Heidi Health Brand Identity\n\nA complete profile of **Heidi Health**'s visual system — colors, typography, components, and personality — extracted from https://www.heidihealth.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/heidi-health\n- Machine-readable JSON: https://characterquilt.com/branding/heidi-health.json\n- Per-page llms.txt: https://characterquilt.com/branding/heidi-health/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FBF582 |\n| Accent | #FBF582 |\n| Body Font | Inter |\n| Heading Font | Georgia |\n\n## Color Palette\n\n- primary: #FBF582\n- secondary: #755760\n- accent: #FBF582\n- background: #FCFAF8\n- textPrimary: #28030F\n- link: #28030F\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.heidihealth.com/favicon.ico\n- Social card (og:image): https://cdn.sanity.io/images/fq1n4a7f/production/183adc0ee450c3e548d2b075882f252f9c8fa522-1200x630.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#28030F, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#FBF582, textColor=#28030F, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(120, 90, 60, 0.06) 0px 1px 3px 1px, rgba(120, 90, 60, 0.03) 0px 1px 1px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#28030F, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: healthcare professionals\n\n## Heidi Health Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **About Heidi Health - Company Story | Global**\n  - Image: https://www.heidihealth.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ffq1n4a7f%2Fproduction%2F85b14f1e1f7f05af1f82a74ee4378bce546a7046-4466x2977.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75\n  - Source: https://www.heidihealth.com/about-us/company\n- **Heidi Health Blog - AI and Healthcare Insights | Australia**\n  - Image: https://cdn.sanity.io/images/fq1n4a7f/production/84e634a22c96fc6c44815b0b4a1e2fa47d1569b7-1200x630.jpg\n  - Source: https://www.heidihealth.com/blog\n- **Heidi People: Join Our Team in Transforming Healthcare**\n  - Image: https://cdn.sanity.io/images/fq1n4a7f/production/edb82b71925871a00fb975587cab816e101884c5-5749x3824.jpg\n  - Source: https://www.heidihealth.com/about-us/people\n- **Heidi Health Blog - AI and Healthcare Insights | Australia**\n  - Image: https://www.heidihealth.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ffq1n4a7f%2Fproduction%2F090571c6f370181f1395846a2e84abca70c13284-1200x630.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75\n  - Source: https://www.heidihealth.com/blog\n- **Heidi Launches in Singapore | Heidi AI**\n  - Image: https://cdn.sanity.io/images/fq1n4a7f/production/c901baa9cd7ca23acf114c136478e82bacb4485c-6629x4419.jpg\n  - Source: https://www.heidihealth.com/en-au/blog/singapore-launch?ref=blog.halaxy.com\n- **Beyond scribe: Four new features to streamline every patient visit**\n  - Image: https://cdn.sanity.io/images/fq1n4a7f/production/9703ee269275ca5973f26a5a62543c7581ee366b-1200x630.jpg\n  - Source: https://www.heidihealth.com/blog/beyond-scribe\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Georgia\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#FBF582\",\n    \"secondary\": \"#755760\",\n    \"accent\": \"#FBF582\",\n    \"background\": \"#FCFAF8\",\n    \"textPrimary\": \"#28030F\",\n    \"link\": \"#28030F\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Georgia\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"system-ui\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"system-ui\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"system-ui\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"56px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#28030F\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FBF582\",\n      \"textColor\": \"#28030F\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(120, 90, 60, 0.06) 0px 1px 3px 1px, rgba(120, 90, 60, 0.03) 0px 1px 1px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#28030F\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://www.heidihealth.com/favicon.ico\",\n    \"ogImage\": \"https://cdn.sanity.io/images/fq1n4a7f/production/183adc0ee450c3e548d2b075882f252f9c8fa522-1200x630.jpg\",\n    \"logoHref\": \"/en-us\",\n    \"logoAlt\": \"Heidi AI\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Heidi AI' matches the brand name inferred from the page title and URL.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get Heidi free\",\n      \"reasoning\": \"Button #5 with text 'Get Heidi free' uses the vibrant brand color #FBF582, making it stand out as the primary call-to-action. The text is action-oriented, encouraging users to engage with the product.\"\n    },\n    \"secondary\": {\n      \"index\": 13,\n      \"text\": \"Read the report\",\n      \"reasoning\": \"Button #3 with text 'Read the report' has a neutral background color #FFFFFF, making it suitable as a secondary action. It provides additional information without competing with the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"healthcare professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Heidi AI' matches the brand name inferred from the page title and URL.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}