# Hegel AI Brand Identity

A complete profile of **Hegel AI**'s visual system — colors, typography, components, and personality — extracted from [https://hegel-ai.com](https://hegel-ai.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://hegel-ai.com.

| Color       | Hex      | RGB             |
|-------------|----------|-----------------|
| primary     | #690A31  | rgb(105, 10, 49)  |
| secondary   | #771441  | rgb(119, 20, 65)  |
| accent      | #690A31  | rgb(105, 10, 49)  |
| background  | #FFFFFF  | rgb(255, 255, 255)|
| textPrimary | #1E1A1C  | rgb(30, 26, 28)   |
| link        | #0000EE  | rgb(0, 0, 238)    |

## Typography

Each font links to its Google Fonts page where available.

| Role       | Font Name | Google Fonts Link  |
|------------|-----------|---------------------|
| primary    | Manrope   | [Google Fonts →](https://fonts.google.com/specimen/Manrope) |
| heading     | Manrope   | [Google Fonts →](https://fonts.google.com/specimen/Manrope) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Hegel AI's actual button styles.

### Button Primary
- **Background**: #690A31  
- **Text Color**: #0000EE  
- **Border Radius**: 44px  
- **Shadow**: none

### Button Secondary
- **Background**: #FFFFFF  
- **Text Color**: #0000EE  
- **Border Radius**: 44px  
- **Shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: tech-savvy professionals

## Hegel AI Brand in the Wild

Source: [hegel-ai.com](https://hegel-ai.com/)

Source: [hegel-ai.com](https://hegel-ai.com/)

Source: [hegel-ai.com](https://hegel-ai.com/)

Source: [hegel-ai.com](https://hegel-ai.com/)

## Frequently Asked Questions

**What is Hegel AI's primary brand color?**  
Hegel AI's primary brand color is #690A31. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Hegel AI use?**  
Hegel AI uses Manrope as the primary typeface across body and headings.

**Does Hegel AI use a light or dark theme?**  
Hegel AI's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Hegel AI's logo?**  
Hegel AI's logo is available directly on their site (https://hegel-ai.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://hegel-ai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hegel AI.