# Heart Aerospace Brand Identity

A complete profile of **Heart Aerospace**'s visual system — colors, typography, components, and personality — extracted from [http://www.heartaerospace.com](http://www.heartaerospace.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from http://www.heartaerospace.com.

- **primary**  
  `#001489`  
  `rgb(0, 20, 137)`
- **accent**  
  `#716E85`  
  `rgb(113, 110, 133)`
- **background**  
  `#FFFFFF`  
  `rgb(255, 255, 255)`
- **textPrimary**  
  `#000000`  
  `rgb(0, 0, 0)`
- **link**  
  `#716E85`  
  `rgb(113, 110, 133)`

## Typography
Each font links to its Google Fonts page where available.

- **primary**  
  Arial  
  [Google Fonts →](https://fonts.google.com/specimen/Arial)
- **heading**  
  NeueHaasDisplay  
  [Google Fonts →](https://fonts.google.com/specimen/NeueHaasDisplay)  
  NeueHaasText, Helvetica Neue, Arial, Helvetica, sans-serif

## Visual Assets

Favicon

## Brand Personality
**Tone:** modern  
**Energy:** medium  
**Audience:** aviation enthusiasts, eco-conscious travelers, and industry stakeholders

## Heart Aerospace Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [heartaerospace.com](https://heartaerospace.com/wp-content/uploads/2023/01/81803666f65eb352_org-2500x1875.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/cision_media/anders-forslund-co-founder-and-ceo-heart-aerospace-6/)

Image: [mb.cision.com](https://mb.cision.com/Public/21953/4035111/9d0febd2a6be1bde_org.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/newsroom/heart-aerospace-completes-ground-support-procedure-tests-for-electric-aircraft/)

Image: [heartaerospace.com](https://heartaerospace.com/wp-content/uploads/2023/01/ae9768ae2c317670_org-2500x3333.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/cision_media/klara-forslund-co-founder-and-cbo-heart-aerospace-3/)

Image: [heartaerospace.com](https://heartaerospace.com/wp-content/uploads/2022/12/b4e45d6cf64771d1_org-2-2500x1875.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/cision_media/anders-forslund-and-klara-forslund-founders-heart-aerospace-7/)

Image: [heartaerospace.com](https://heartaerospace.com/wp-content/uploads/2022/12/a98d6f9b27b03718_org-2-2500x1875.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/cision_media/klara-forslund-co-founder-and-cbo-heart-aerospace-6/)

Image: [mb.cision.com](https://mb.cision.com/Public/21953/4069729/99450740c5e4c221_org.jpg)  
Source: [heartaerospace.com](https://heartaerospace.com/newsroom/heart-aerospace-to-conduct-first-fully-electric-experimental-flight-in-plattsburgh-ny/)

## Frequently Asked Questions

- **What is Heart Aerospace's primary brand color?**  
  Heart Aerospace's primary brand color is #001489. It anchors the visual identity across their website, product UI, and marketing materials.  
- **What accent color does Heart Aerospace use?**  
  Heart Aerospace uses #716E85 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.  
- **What font does Heart Aerospace use?**  
  Heart Aerospace uses Arial for body text and NeueHaasDisplay for headings. Fonts were detected on http://www.heartaerospace.com as part of their live design system.  
- **Does Heart Aerospace use a light or dark theme?**  
  Heart Aerospace's primary site uses a light color scheme, with a background of #FFFFFF.  
- **How was this brand profile generated?**  
  This profile was extracted from http://www.heartaerospace.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heart Aerospace.