# HealthSherpa Brand Identity

A complete profile of **HealthSherpa**'s visual system — colors, typography, components, and personality — extracted from [https://healthsherpa.com](https://healthsherpa.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://healthsherpa.com.

- **Primary**: #ABE2FF
- **Accent**: #0070F0
- **Background**: #FFFFFF
- **Text Primary**: #000000
- **Link**: #0070F0

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Helvetica Neue
- **Heading**: F37 Bolton

## Visual Assets

%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%3C%2Fg%3E%0A%20%20%3Cg%20id%3D%22mark%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.7%2010.9%207.9%208.1c-.8-.8-2.1-.8-2.9%200l-3.6%203.6c-.8.8-.8%202.1%200%202.9l4.2%204.2%205-5c.8-.8.8-2.1%200-2.9Z%22%20style%3D%22fill%3A%20rgb(7%2C%2066%2C%20148)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20d%3D%22M18.4%208.1%206.7%2019.8l4.2%204.2c.8.8%202.1.8%202.9%200l10.3-10.3c.8-.8.8-2.1%200-2.9L21.3%208c-.8-.8-2.1-.8-2.9%200Z%22%20style%3D%22fill%3A%20rgb(0%2C%20112%2C%20240)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E)

**Logo**

**Favicon**

**Social Card**

## UI Components

Live previews rendered using HealthSherpa's actual button styles.

**Button Primary**
- **Background**: #0070F0
- **Text Color**: #FFFFFF
- **Border Radius**: 1200px
- **Shadow**: none

**Button Secondary**
- **Background**: #FFFFFF
- **Text Color**: #000000
- **Border Color**: #BDBDBD
- **Border Radius**: 1200px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: individuals seeking health insurance

## Frequently Asked Questions

**What is HealthSherpa's primary brand color?**  
HealthSherpa's primary brand color is #ABE2FF. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does HealthSherpa use?**  
HealthSherpa uses #0070F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does HealthSherpa use?**  
HealthSherpa uses Helvetica Neue for body text and F37 Bolton for headings. Fonts were detected on https://healthsherpa.com as part of their live design system.

**Does HealthSherpa use a light or dark theme?**  
HealthSherpa's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find HealthSherpa's logo?**  
HealthSherpa's logo is available directly on their site (https://healthsherpa.com). The current logo URL is included in the machine-readable JSON profile.