# HealthKey Brand Identity

A complete profile of **HealthKey**'s visual system — colors, typography, components, and personality — extracted from [https://gethealthkey.com/](https://gethealthkey.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://gethealthkey.com/.

- **Primary:** `#FFD708`
- **Secondary:** `#6EFFBF`
- **Accent:** `#FFD708`
- **Background:** `#FFFFFF`
- **Text Primary:** `#000000`
- **Link:** `#0A79ED`

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- **Heading:** Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- **Font Stack for Body:** Poppins, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using HealthKey's actual button styles.

- **Input:**
  - Background: `#F0F0F0`
  - Text Color: `#000000`
  - Border Color: null
  - Border Radius: `0px`
  - Shadow: none

- **Button Primary:**
  - Background: `#FFD708`
  - Text Color: `#000000`
  - Border Radius: `0px`
  - Shadow: none

- **Button Secondary:**
  - Background: transparent
  - Text Color: `#0A79ED`
  - Border Radius: `0px`
  - Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** healthcare professionals and clinical researchers

## Frequently Asked Questions

1. **What is HealthKey's primary brand color?**  
   HealthKey's primary brand color is `#FFD708`. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does HealthKey use?**  
   HealthKey uses Poppins as the primary typeface across body and headings.

3. **Does HealthKey use a light or dark theme?**  
   HealthKey's primary site uses a light color scheme, with a background of `#FFFFFF`.

4. **Where can I find HealthKey's logo?**  
   HealthKey's logo is available directly on their site (https://gethealthkey.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://gethealthkey.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HealthKey.

## Methodology

Brand data on this page was extracted from [https://gethealthkey.com/](https://gethealthkey.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.